~Musical extravaganza stagesperformances by Kolkata’s best rock band- Cactus, pulsating music by DJ Harish and the melodies of singing star Rupankar.~
Kolkata, 17th May, 2013: Sprite which is synonymous with the carefree, confident youth of todaywho celebrate ingenuity and uniqueness is back with a refreshing concept – The Sprite BajiMaat. The brand hosted an exciting evening in Kolkata city which celebratedthe spirit of Sprite; which urges its consumers to pave their own way, using fresh thinking and imaginative ways to truly “ChaloApniChaal”.
The city of joy hosted to the first ever Sprite BajiMaat, a unique musical extravaganza bringing the best of music with pulsating and riveting performances by Rock Band Cactus, DJ Harish and Bengali singer Rupankar.
The Sprite BajiMaat has already received a lot of buzz and become the talk of the town with youth that participated in the supremely exciting Sprite canter activities, leading to the event. In order to gain entry to Sprite BajiMaat, thousands of youngsters from over 25 colleges and several BPOs in Kolkata had to live by Sprite’s philosophy of ‘Fresh Minds Think Better’and demonstrate their ‘ingenuity’ and ‘sharp wit’, to get ahead of the pack in different games to win passes for the event. Finally close to 500 Fresh thinkers earned couple entry passes for the exciting musical concert.
Talking about the initiative, Arijit Mitra, General Manager – Marketing Franchise Operations,
The initiative saw over 1000 youngsters enjoy one of the coolest parties in town and also showcase their skills and win a number of exciting prizes by participating in various games and contests that took place during the event.Sprite BajMaat is another step towards fortifying the brand’s place as one of the country’s most loved brands and giving Kolkata a great evening of music, culture and entertainment.
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including