Winning designers will showcase their collections at Lakmé Fashion Week Winter Festive 2018

Mumbai, 25th July 2018: smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to identify and mentor upcoming designers. Ishanee Mukherjee and Anirudh Chawla of ‘Poochki’, Sakshi & Swasti Shah of ‘Shanti’ and Kanika Goyal of ‘Kanika Goyal Label’ emerged as winners after two competitive rounds. The winners will be mentored by some of the industry’s most prominent fashion experts and will showcase their collections at the upcoming edition of Lakmé Fashion Week Winter Festive in August.

‘The Platform’ by smartwater aims to inspire young and innovative designers of India to think differently and showcase their creativity at Lakmé Fashion Week. ‘The Platform’ saw over 100 applications from talented designers across the country. The collections presented by each designer were an interpretation of smartwater’s core theme ‘Inspired By Clouds’, in the form of texture, fabric, shapes or colour. Inspired by the origin story of smartwater, developed on the tenets of innovation, risk taking and forward thinking, ‘The Platform’ aims to unearth talent that knows no boundaries.

Announcing the winners, Anoop Manohar, GM Marketing, Coca-Cola India said, “We are very encouraged by the wonderful response received by smartwater presents ‘The Platform’, just in its maiden season. This simply reflects the need for such initiatives, to lend the much-needed impetus to the enormously talented new generation of designers – who are fearless and willing to push the boundaries of conventionality. Heartiest congratulations to the 3 winners. We are looking forward to the ‘Inspired by Clouds’ collection designed by them for the main showcase at the Lakme Fashion Week this August”.

The designers were handpicked by an esteemed panel from diverse backgrounds of the fashion fraternity at a jury meeting that took place in Mumbai on 23rd July 2018 at Bombay Canteen, Kamla Mills. The jury comprised Payal Khandwala- designer, Tina Tahiliani – Director, ENSEMBLE, Nonita Kalra – Editor, Harper’s Bazaar, Sheetal Mallar – photographer and former model, Anoop Manohar - GM Marketing Coca-Cola India and Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance.

Jaspreet Chandok, Vice President and Fashion Head - IMG Reliance, said, “The Platform is yet another step towards Lakmé Fashion Week’s continued effort to promote and nurture deserving talent in the Indian fashion industry. After the success of Gen Next which is the launch pad for new designers at Lakme Fashion Week, we are excited to launch The Platform together with smartwater and encourage designers who excel in design and creativity.”

The application and selection process comprised of two phases. The first phase was the application process where the applicants registered on the Lakme Fashion Week website, followed by submission of their power point presentations with their label information, Moodboard, Previous collection images and picture of their design. The second phase was the selection process where the esteemed jury made the final selection based on the designers’ quality, innovation, marketability, originality and ability to legitimately take their business to the next level.

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About smartwater:

smartwater is the no.1 premium water brand in the USA, newly launched in India last year. What makes smartwater so smart is the unique process of vapour distillation that is inspired by the simple process that nature uses to make clouds to give us the purest water, which is then re-mineralized with electrolytes, lending it a clean, crisp taste. smartwater is the perfect lifestyle accessory that our stylish brand ambassador Jennifer Aniston swears by and is on its way to become the talk of the town.

About Lakmé Fashion Week:

Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.

Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive 2018 will be held from 22nd to 26th August 2018.  For further information log on to http://www.Lakmé

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakmé

About IMG Reliance:

IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week, Indian Super League and the Maharashtra Open. IMGR, having recently ventured into Talent Management, represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.