~ Pilot phase to list
~ Enable availability of affordable, essential hydration to rural communities through Village Level Entrepreneurs
The partnership will make available affordable essential hydration through CSC’s Grameen eStore platform. In the pilot phase,
Elaborating on the rural e-commerce platform of CSC, Dr. Dinesh Tyagi – CEO, CSC SPV said, “The idea for Grameen e-Store exemplifies Prime Minister’s call for being vocal for local. Through this initiative, VLEs are playing a critical role in connecting producers and companies with the rural consumers right at their doorsteps. The partnership with Coca Cola will allow the stores to diversify their offerings while providing customers access to new products. It will be a win-win proposition.”
Announcing the association, T. Krishnakumar - President,
We are a ‘Total Beverage Company with Local Roots’ and we have adopted a hyperlocal strategy focused on strengthening the regional connect, both in terms of choice and reach. On one hand, while we have been advancing beverage localisation and developing an ethnic beverage portfolio to suit various regions and palates, on the other, we are adapting to the ‘new normal’ and using the merits of its agility, to enhance last mile delivery of relevant beverage choice for our consumers.” he added.
About Common Services Centers
Common Services Centers (CSCs) Scheme is one of key enablers of the Digital India program. CSCs are the access points for e-delivery of G2C, education, healthcare, agriculture and financial services to villages in India, thereby contributing to a digitally and financially inclusive society. CSCs are more than just service delivery points in rural India. They are positioned as change agents, promoting rural entrepreneurship and building rural capacities and livelihoods. It is a pan-India network catering to regional, geographic, linguistic and cultural diversity of the country, thus enabling the Government’s mandate of a socially, financially and digitally inclusive society.
CSC Grameen eStore is a hyper-local e-commerce platform. The eStore is available as a mobile app on Google Play Store. Citizens can download the app to order provisions from their nearest CSC.
These brands include Diet Coke,
More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
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