New campaign features Ishaan Khattar in Hindi, Anirudh Ravichander in Tamil and Nani in Telugu films
New Delhi, 21 August 2019: Evolution of technology has transformed the world. Cars are now ‘Self-driven’. Video games have become a ‘Science’. And appliances have become ‘Smart’.
#Evolution is the new campaign of Sprite, the refreshing, lemon-and-lime sparkling beverage from
Commenting on the new campaign, Shrenik Dasani, Vice President - Sparkling Category,
The film opens with a humorous narrative that ever since Sprite came into existence in 1961, the world has evolved and so has technology. But some things still haven’t changed: thirst and Sprite’s refreshment. For instance, the ‘Grandpa’ may not know how to open a high-tech refrigerator, but even he does know what happens when one pops open the Sprite bottle kept inside. The film ends with a simple message, ‘Sprite. Born to Refresh.’, reiterating Sprite as the ultimate refresher.
Commenting on the idea behind the campaign, Ms. Amarinder Butalia, Managing Partner from Ogilvy said, “In a world where every brand wants to ride the cultural wave, Sprite, in its own inimitable style, offers a refreshing counter narrative. Technology has literally found a fix for everything imaginable out there, but when it comes to something as basic as refreshment, nothing can beat Sprite.”
The campaign will be supported by a robust integrated marketing campaign, including TV commercials in seven languages- Tamil, Telugu, Hindi, Bengali, Marathi, Kannada and Oriya.
Watch TVC here: Hindi:
Creative Team on the campaign:
- Agency: Ogilvy Delhi
- Account Management: Amarinder Butalia (Managing Partner), Subhash Kumar (CSD), Sheena Rustagi (Account Supervisor)
- Creative Team: Shailendra Mahajan (Group CD), Neha Bhatia (ACD)
- Production House: Corcoise Films
- Post Production House: Corcoise Films
- Director: Prasoon Pandey
- DOP: Tanay Satam
- Music: Dhruv Ghanekar
About Coca-Cola India:
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.