Three winning designers will showcase their collections at Lakmé Fashion Week Winter/Festive 2019

Mumbai, 8th July 2019: smartwater, the leading premium water brand by Coca-Cola and Lakmé Fashion Week, India’s most premier fashion event announced winners for the second edition of ‘The Platform’, a programme to identify and mentor upcoming designers. Bloni by Akshat Bansal, SWGT by Shweta Gupta and Salita Nanda emerged as winners after the competitive rounds. The winners will get an opportunity to showcase their creative designs at the Lakmé Fashion Week Winter Festive 2019.

‘The Platform’ by smartwater is targeted towards inspiring young and innovative designers of India to think out of the box and showcase their creativity at Lakmé Fashion Week. ‘The Platform’ aims to unearth talent and is inspired by the origin story of smartwater, developed on the tenets of innovation, risk taking and forward thinking. The theme for the season, #MadeDifferently, invited participating designers to demonstrate cutting edge technology, innovation in fabrics/materials or surface application.

An eminent jury comprising Anoop Manohar, Director – Emerging Categories, Coca-Cola India, Jaspreet Chandok – Vice President and Head of Fashion, IMG Reliance, Nonita Kalra - Editor of Harper’s Bazaar, Amit Aggarwal - Designer and Azmina Rahimtoola – co-owner at Atosa  handpicked the winners at a jury meeting held on 5th July 2019 at Olive Bar and Kitchen, Khar.  

On the announcement of the winners, Anoop Manohar, Director- Emerging Categories, Coca-Cola India said, “The Platform’ was introduced by smartwater last year with one simple idea of recognizing the creativity and skill of the enormously talented designers across India. We are extremely proud to have successfully enabled some of the meritorious new generation designers to set high bench marks across the fashion fraternity through ‘The Platform’. We feel honored to be surrounded by such talent, who portrayed the theme ‘Made Differently’ magnificently in their designs with a touch of innovation. Looking at the entries that reflected the increased enthusiasm for ‘The Platform’ among young designers, we feel all the more encouraged to come up with creative themes, more challenging and more exciting for the next edition”, he added.

Jaspreet Chandok, Vice President and Head of Fashion - IMG Reliance, said, “After the successful launch of ‘The Platform’ in Lakmé Fashion Week Winter Festive 2018, we are happy to associate with smartwater once again to reinforce our commitment to creating multiple opportunities for identifying and nurturing fresh talent. Happy to add that we have received more than double the number of entries as compared to the first season which further exemplifies how the property is growing a step upwards every season”.

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 For Live updates follow smartwater on social media platforms:

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 About smartwater:

smartwater is the no.1 premium water brand in the USA, newly launched in India last year. What makes smartwater so smart is the unique process of vapour distillation that is inspired by the simple process that nature uses to make clouds to give us the purest water, which is then re-mineralized with electrolytes, lending it a clean, crisp taste. smartwater is the perfect lifestyle accessory that our stylish brand ambassador Jennifer Aniston swears by and is on its way to become the talk of the town. 

https://www.coca-colaindia.com/smartwater

About Lakmé Fashion Week:

Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management.

Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive 2018 will be held from 22nd to 26th August 2018.  For further information log on to http://www.Lakméfashionweek.co.in

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com.

About IMG Reliance:

IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week, Indian Super League and the Maharashtra Open. IMGR, having recently ventured into Talent Management, represents Rohit Sharma and Hardik Pandya for worldwide management and marketing representation.