‘Drink it or Chunk it’ as
A move to strengthen the “Fruit Circular Economy” by adding Indian Fruits into Rani
New Delhi, 4th November 2019: Not at home and want to grab a quick snack? Want to drink your fruit and eat it too? The youth of today are constantly on the move and are looking for a differentiated hack to satiate their hunger, Rani Float, the latest offering from
Made with fruits sourced from Indian farms, Rani Float is truly one of its kind delicious blend of fruit juice and real fruit pieces. This chunky delight is priced at INR 35/- for 180 ml and available in two scrumptious flavors: Peach and Strawberry-Banana. It is designed especially for the millennial youth who want a differentiated fruit snacking experience. The launch of Rani Float is also a significant addition to The
Speaking on the launch, T. Krishnakumar, President,
Abdulla Aujan, Chairman of Rani Refreshments commented “After many months of preparation,
Rani Float is currently available in metro cities across India.
The brand will soon roll out a range of activities, digital and social media initiatives to engage with consumers. In the coming months, Rani Float will expand the range by introducing more flavors.
Rani Float was launched in 1982, by Aujan Industries, a business based in Saudi Arabia. In 2011 it formed a joint venture with
About Coca-Cola India:
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.