Community members, volunteers and employees joined for ‘Swacchta Hi Seva’ Campaign
Agra, October 3, 2019: To commemorate the 150th anniversary of Mahatma Gandhi,
Answering to the call-to-action of our Hon’ble Prime Minister,
As a part of the initiative,
Following is a list of the activities that are taking place:
- Wall Painting: This activity will involve volunteers to create wall paintings with messages on the theme of cleanliness
- Nukad Natak: Volunteers from
Coca-Colaand Ek Pahel are performing Nukkad Natak to spread awareness about the importance of cleanliness
- Community Cleaning: This activity will involve volunteers, children and the community to collect waste from the roads and streets
- Besides, posters will be placed across the city with a message to use dustbins to keep the area clean and Jute Bags will be distributed to the residents of the city to encourage them toreduce wastegeneration by reusing these bags for daily needs
Commenting on the ‘Swacchta Hi Seva’ Campaign, Ekansh Ladhani, Executive Director, Brindavan Agro Industries Private Limited (BAIL) said, “Cleanliness and waste management is the need of the hour today. Considering the same, we at Brindavan Agro Industries,
Commenting on the ‘Swacchta Hi Seva’ Campaign, Manish Rai, CEO & Founder– Ek Pahel said, “The cleanliness drive initiated by
Commenting on the initiative, Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability,
This initiative will not only catalyze a positive change at the grass-root level but will also help residents and children become the ambassadors of inducing and developing a waste-free ecosystem.
About Ek Pahel
Ek Pahel B.R. Memorial Welfare Society is an Indian Non-Governmental Organization set-up in December 2009 by a team of youngsters with the visions to create educated, enriched and empowered underprivileged children, youth and women. Currently we run a school –Prakashpunj - Ek Pahel Pathshala in Agra wherein we provide free of cost quality education to 525 underprivileged children, give them one time meal, focus on their all round development through physical education classes, skill development training, psychological counseling sessions, yoga classes and provide access to healthcare. We also run a rehabilitation centre in Agra in association with National Child Labour Programme for 125 minority students previously engaged in child labour. Beside that we also run School on Wheels for children who are not able to go to school for their education, In this initiative we educate 120 students in local areas. We, at Ek Pahel believe that an empowered mother can raise an empowered child. So to strengthen the social and economic capacities of women, we run Ek Pahel ‘Swabhiman’ centre under which we provide adult education to poor women, legal counseling for domestic violence cases, vocational training in various courses like stitching, knitting, beautician, Dona making, Henna designing etc. Ek Pahel also organizes awareness programmes, rallies on social issues and marathon to stand up for women’s right.
Coca-Cola in India and South West Asia is one of the region’s leading beverage companies. Headquartered in Gurgaon, the Business Unit manages the businesses in Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan. It offers a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavored milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.
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