Press Releases

Sprite’s new campaign refreshes the art of advertisement takes virtual route to shoot films in the new normal

New Delhi, August 14, 2020: Coca-Cola India has launched a new brand campaign for its leading sparkling beverage – Sprite. The campaign features leading celebrities Taapsee Pannu and Ayushmann Khurrana in four refreshing films - each depicting the funny and annoying sides of the relaxing-at-home experience. The central idea emerges from how we all might address the irritants that come our way when we are trying to relax with our favorite screen

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Coca-Cola brings Delightful Fruit Nutrition from the ‘Farm to Table’

New Delhi, August 4, 2020: Reiterating its commitment as a ‘Total Beverage Company with strong local roots’, Coca-Cola India continues to invest in the essence of India by advancing beverage localization, celebrating farmers and catering to the evolving needs of the Indian consumers. Today, the company under its master brand Minute Maid, introduced two new products delivering some of the daily essential nutrition requirements, made with fruits grown

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Coca-Cola India & United Way initiate PPE and hygiene aid kit distribution in Gurugram to commence Covid 19 relief efforts for frontline warriors in Haryana

~ At pan India level the partnership aims to support 48 hospitals, assisting 9600 healthcare and medical staff and more than 65,000 public service personnel through its initiative across the country Gurugram, 13 July 2020: Coca-Cola India along with partner United Way today initiated its PPE and hygiene kit distribution in Gurugram as the beginning of its Covid 19 relief efforts for front line warriors in Haryana. The Haryana relief program, was

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CSC and Coca-Cola India ink MoU to boost outreach in rural India

~ Pilot phase to list Coca-Cola’s products on CSC’s Grameen eStore platform for key markets in AP&T, UP and Haryana ~ Enable availability of affordable, essential hydration to rural communities through Village Level Entrepreneurs New Delhi: July 8, 2020: To promote availability of consumer products at doorsteps in rural India through local entrepreneurs and e-kirana stores, Common Services Centers under the aegis of the Ministry of Electronics

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Coca-Cola India partners with Save the Children to provide relief assistance to Cyclone AMPHAN impacted in West Bengal

New Delhi, 7th July 2020: Coca-Cola in India with funding from The Coca-Cola Foundation, has partnered with Save the Children to address the food security and shelter needs of affected victims of Cyclone AMPHAN, through a comprehensive relief assistance programme. The programme was rolled out today in Kolkata in the presence of Sourav Ganguly, Mr. Hemant Goenka, Managing Director, Diamond Beverages Pvt. Ltd. (DBPL), bottling partner of Coca-Cola

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Coca-Cola India & United Way Mumbai initiate PPE and hygiene aid kit distribution to the frontline warriors in Karnataka during COVID-19 pandemic

~ Aims to support 48 hospitals, assisting 9600 healthcare and medical staff, and more than 65,000 public service personnel through its initiative across the country Karnataka, 8th July 2020: As the need to step up relief efforts during the COVID-19 pandemic continues, Coca-Cola in India has partnered with United Way Mumbai to augment healthcare initiatives in 48 public hospitals across eight states in the country. Apart from large-scale support

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Coca-Cola and CARE India Join Hands to Provide Immediate Food Security and Other Essentials to over 1.5 lakh marginalised and vulnerable people amid the COVID-19 Outbreak

New Delhi, 17th June 2020: With a focus towards supporting relief operations during the COVID-19 pandemic and making a difference, Coca-Cola has partnered with CARE India to provide immediate food security and other essentials to underprivileged and vulnerable groups. As a part of the initiative, Coca-Cola and CARE India will provide dry-ration kits with meticulously curated food items to meet

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Beat the Heat this Summer with VIO Spiced Buttermilk, a refreshing new product from Coca-Cola India

·         Traditional taste of homemade chhaas in a convenient and affordable format ·         Consumers can buy VIO Spiced Buttermilk at comfort of their home through leading e-commerce platforms New Delhi, 15th June 2020: To beat the heat this summer, Coca-Cola India has introduced Spiced Buttermilk, a refreshing offering under its dairy beverage brand- VIO. Made from

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Coca-Cola India’s ‘Ummeedo Wali Dhoop’ salutes positivity, togetherness and generosity of the human spirit

New Delhi, June 16, 2020: Celebrating the ability of human spirit to persevere and to always emerge stronger, Coca-Cola India has released a series of stories narrated through the digital medium as short films, static posts on its social assets and long format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’, recognizing beacons of hope, countless acts of selflessness, kindness and courage. The campaign features stories of everyday

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Coca-Cola partners with United Way Mumbai to provide PPE and hygiene aid kits to the frontline warriors during COVID-19 Outbreak

~ Aims to support 48 hospitals, impacting 9600 healthcare and medical staff, and more than 65,000 public service personnel New Delhi, 28 May 2020: As the need to step up relief efforts during the COVID-19 pandemic continues, Coca-Cola in India has partnered with United Way Mumbai to augment healthcare initiatives in 48 public hospitals across eight states in the country. Apart from large-scale support to public hospitals and healthcare workers, the

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