Press Releases

Coca-Cola India & South West Asia announces changes to its leadership team

Changes are in keeping with developing business needs and investment in talent development New Delhi, 16 July 2018:   Coca-Cola India & South West Asia, a leading beverage company that offers a range of beverage choices to consumers, today announced changes to its leadership team. The new structure is designed to enable the India & South West Asia business to be a growth engine for The Coca-Cola Company by capitalizing on emerging

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Lakmé Fashion Week in association with smartwater announces winners of the second edition of ‘The Platform’

Three winning designers will showcase their collections at Lakmé Fashion Week Winter/Festive 2019 Mumbai, 8th July 2019: smartwater, the leading premium water brand by Coca-Cola and Lakmé Fashion Week, India’s most premier fashion event announced winners for the second edition of ‘The Platform’, a programme to identify and mentor upcoming designers. Bloni by Akshat Bansal, SWGT by Shweta Gupta and Salita Nanda emerged as winners after the competitive

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Maaza spreads festivities in Odisha with #RathYatraWithMaaza campaign

Consumers can get a chance to win Paytm vouchers by participating in Maaza Rath Yatra Selfie Contest Bhubaneshwar, 4th July 2019: Adding more delight to the auspicious Rath Yatra festivities, Maaza, one of the most loved and iconic mango beverages in India has rolled out an innovative campaign for the consumers. As part of the campaign, special Rath Yatra filters have been designed by Maaza to encourage enthusiasts to participate in the ‘Maaza Rath

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Fanta adds ‘Juicy+’ to its portfolio; chooses Sara Ali Khan as the new brand ambassador

New Delhi, 4 July, 2019: Adding an element of fun to the humdrum of life, Coca-Cola India has introduced Fanta Juicy+, a new variant of its orange flavoured sparkling beverage. The new beverage contains real orange juice that will tingle taste buds with the Fanta fizz that consumers have loved for years. Bubbly and energetic actor Sara Ali Khan has been chosen as the brand ambassador to deepen it’s connect with the millennials. Commenting on the

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smartwater and Taproot Dentsu unveil new films featuring Rana Daggubati and Radhika Apte

Celebrity brand ambassadors talk about smartwater’s unique manufacturing process in ‘Made Differently’ campaign New Delhi, 1st July, 2019: smartwater®, a premium water brand by Coca-Cola has unveiled two new films for its ‘Made Differently’ campaign, featuring celebrity brand ambassadors Rana Daggubati and Radhika Apte. The theme of the campaign ‘Made Differently’ depicts smart thinkers who break through the conventions with simplicity and style,

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Train Hard, Stay hydrated with ‘Powerade’, the new sports drink from Coca-Cola India

Marks Coca-Cola’s entry into the category of sports hydration Powerade to be endorsed by Mahendra Singh Dhoni Powerade is the official sports drink of ICC Cricket World Cup 2019 New Delhi, 19 June, 2019: In-line with its endeavor to provide a spectrum of beverage choices to the consumers, Coca-Cola India has launched ‘Powerade’, a sports beverage that delivers quick hydration and powers athletes and fitness enthusiasts. Powerade will be endorsed

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Coca-Cola India Foundation to Implement Integrated Waste Management Solutions in Partnership with SAAHAS, CHINTAN and HASIRU DALA

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Coca-Cola India Foundation, Anandana, has announced establishment of integrated waste management infrastructure along with SAAHAS, CHINTAN and HASIRU DALA, which also includes setting up of Material Recovery and Segregation Facilities (MRFs). The partnerships will also drive social initiatives such as inclusion of informal waste sector into a formal one, raising awareness of source segregation, influencing attitudinal changes in waste disposal, and

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Lakmé Fashion Week and smartwater launch the second edition of ‘The Platform’

Invite applications from emerging designers for season’s theme #MadeDifferently 24th May 2019: Post the successful launch of ‘The Platform’ at Lakmé Fashion Week (LFW) Winter/Festive 2018, the country’s premiere fashion stage is back with the second edition of the program in association with smartwater, a premium water brand by Coca-Cola. ‘The Platform’ is a programme conceptualized to identify and mentor young fashion designers who are

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smartwater, the perfect accomplice for original thinkers!

New campaign with theme ‘Made Differently for Smart Thinkers’ will see Radhika Apte and Rana Daggubati as new brand ambassadors New Delhi, 17th May, 2019: With theme ‘Made Differently for Smart Thinkers’, smartwater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign. The contemporary and new-age actors known for their trailblazing performances and original thinking, embody smartwater’s

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#TakeCharge this summer with Thums Up’s new action-packed film

Ranveer Singh and Mahesh Babu will be seen in a new avatar with model Diva Dhawan New Delhi, 6th May, 2019:  A desert. A plane crash. Two investigative journalists. And a bottle of Thums Up Charged. Ramping up the thrill quotient, Thums Up has released an action-packed summer campaign led by its variant, Thums Up Charged. The new campaign exemplifies the uncompromising attitude and unshakeable self-belief that heroism is an opportunity in any

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