Featuring Jemimah Rodrigues and MS Dhoni, #PowerHasNoGender inspires next generation of women sports enthusiasts during ICC T20 Women Cricket World Cup
New Delhi, 21st February 2020: To solidify its commitment to the ICC T20 Women’s World Cup, Powerade
has launched '#PowerHasNoGender', a digital campaign which reiterates that the power to dream big, train hard to realize dreams and earn the spotlight has no gender. The campaign aims to celebrate young female cricket players putting in hours of practice, every single day at academies and grounds across the country, to achieve their dream of representing India at Women’s Cricket World Cup. Indian cricket team’s all-rounder Jemimah Rodrigues, and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams.
Powerade is also the official beverage partner of the ICC Women's T20 World Cup. #PowerHasNoGender campaign will be supported by on-ground presence of the sports drink where young women cricketers of all participating countries will be seen consuming Powerade during training and matches. To be a role model to aspiring cricketers, Jemimah Rodrigues will reach out to the next generation of women sports enthusiasts through a series of digital films.
Talking about the campaign, Anoop Manohar, Director-Emerging Categories,
Speaking about her association with the campaign, cricketer Jemimah Rodrigues said, “All high-performance athletes need a fuel to boost endurance, hydrate and fight exhaustion. Powerade is an ideal drink for sportspersons who want to go beyond the boundaries and strive for constant improvement. Its special ION4 formulation gives you the extra push required during training and matches. I am especially delighted to be associated with its new campaign, #PowerHasNoGender as it celebrates young female cricket players putting in hours of practice, every single day at academies and grounds around the country”.
Powerade was launched by
Powerade is a global brand of the
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverage
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.