Jalandhar, 22nd October, 2016: As the year draws to a close, the time for festivities is here again and nothing compliments celebrations like a musical fiesta. In keeping with this, Coca-Cola India today hosted Coke Studio, one of India’s most loved and popular fusion music properties at Desh Bhagat Hall for City Group of Institutions, Jalandhar. This musical extravaganza had the entire student population swaying to soulful Sufi renditions by the Nooran Sisters – Jyoti and Sultana Nooran.

The audience was held spellbound by the earthy powerful voices of the Nooran Sisters which perfectly set the mood for the evening. The musical evening witnessed over 2000 fans who crooned along to popular numbers such as Allah Hoo.

Speaking on the conceptualization and success of the event, Ravinder Pal Singh Bhatia, Director- Franchise Operations, Coca-Cola India said, “Music is the perfect medium to bring people together. There is no greater joy than when people enjoy and celebrate together and this is what we aim to do through Coke Studio. We feel empowered by creating joyous and memorable moments in their lives. The warmth which the city emanates always brings us back here and this time around, CT Group of Institutions played the perfect hosts. In the past we have always strived to showcase amazing talent through Coke Studio and we look forward to continuing this endeavor in the future as well.”

Nooran Sisters were quoted saying, “Coke Studio has been an incredible journey for us and we enjoyed being a part of this musical confluence. Jalandhar is home to us and it is truly heart-warming to perform here as part of the Coke Studio entourage. The CT Group of Institutions crowd was incredible as always and we felt a special connect performing for our home audience.”

About Coke Studio

Four years ago, Coca-Cola and MTV came together to start a music revolution, that brought together different genres of music across 15 languages and 450 musicians from across the country. In its fourth year now, Coke Studio@MTV, a music show that celebrates diversity and talent, is going to be unlike any of the earlier seasons held previously.

A show that is immensely popular on television as it is on the digital medium, Coke Studio@MTV has so far registered almost 2.9 Million Facebook fans and over 60 million hits on YouTube. The eagerly awaited new season of Coke Studio @MTV is around the corner and this one promises to be even bigger and better!

Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company

Coke Studio @ MTV- season 1, 2,3 & 4 produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt. Ltd.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 23 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products –                Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE Iced tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system already provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.