New Delhi, 2nd May, 2015: There are some things in life that make you feel awkward, and others that miraculously make that awkwardness disappear. The great, refreshing taste of
Ask the nation’s heartthrob’s Sidharth Malhotra and Alia Bhatt, and they’ll add “It’s a great ice-breaker too” to the list of many good things that they associate with
The new TVC that will hit the airwaves on May 3rd 2015, will take forward Sidharth and Alia’s journey as a couple and place them in a real-life situation of a newly-wed couple trying to break the ice and overcome the awkwardness. Alia’s love for the great taste of
Speaking on the new campaign, Debabrata Mukherjee, VP – Marketing & Commercial,
He further added, “The new TVC featuring Alia Bhatt and Sidharth Malhotra is inspired by a real life situation that almost all of India will relate to and there is no one else who could’ve attracted more love for the characters played, than these two happiness ambassadors. With the new campaign, we continue on our journey of celebrating the universally loved taste of
Speaking about the campaign,
On his experience and association with
The campaign has been scripted by Prasoon Joshi and his creative team at McCann Erickson. The film has been produced by Producer Swadha Kulkarni’s Breathless Films and directed by acclaimed director, Vinil Mathew. The music of the campaign has been created by Amar Mangrulkar.
In addition to leveraging mass media advertising, the integrated communication plan includes roll-out of an array of touch points including out-of-home (OOH) media, digital, point of sale merchandise and on-ground initiatives across all key markets.
Commenting on the Campaign, Prasoon Joshi, CEO and Chief Creative Officer, McCann World Group India, says, “You have arguably the world’s most love cola brand, the country’s most loved on-screen duo and your task only gets tougher because the expectations are sky high. What do you do? You keep it simple and straightforward. You take inspiration from the lives of the audience that you’re trying to address. Point in case, the current campaign that takes inspiration from the institution of marriage that sometimes puts two strangers together and the journey of discovering and knowing the other person starts after getting married. Alia and Sidharth showcase the subtlety and shyness
of characters with utmost ease and their depiction of how they bond over the universally loved taste of
• Prateek Bhardwaj (National Creative Director)
• Ritu Sharda (Executive Creative Director)
• Breathless Films (Production House)
• Vinil Mathew (Director)
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 21 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like
range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top selling sparkling beverages.
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.
For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.