Spreads festive cheer through events, promotions and consumer activations

Mysore, 8th October, 2016: Dusshera is the time for everyone to let their hair down and step out for some fun and frolic. In keeping with the spirit of celebrations, Coca-Cola India today hosted Coke Studio, one of India’s most loved and popular fusion music properties. The musical extravaganza had the entire city swaying to heart rendering lilting melody by Sona Mohapatra and Ram Sampath as part of the Yuva Samana activity at Maharaja College Grounds, Mysore.

The audience was enthralled by Sona’s husky tones, which were perfectly offset by Ram Sampath earthy composition. The musical evening witnessed about 20,000 fans who crooned along to popular numbers such as Piya Se Naina, Ambarasariya, and Bhaag DK Bose

Speaking on the event Mr. Prasanna Narayan Borah, Zonal Vice President, Karnataka & AP, Hindustan Coca-Cola Beverages Pvt. Ltd. said, “Festivals provide the perfect opportunity to develop and build connections with consumers. Through events such as Coke Studio we look forward to creating special moments for our consumers. Celebrations tempered with music makes it extra special and musical events add to the festive feel making us the perfect companion for all occasions. We enjoy bringing talent of this magnitude to the center stage and creating consumer delight in the process.”

Talking about her association with Coke Studio, Sona Mohapatra said, “Music cannot be bound by boundaries and Coke Studio is the perfect platform for artists across the country, no matter what language they sing in, to showcase their talent and reach consumers all across the globe. Performing with Coke Studio has always been a wonderful experience and it is indeed heartening to see how it encourages artists and music lovers to be able to experience music at its purest.”

Explaining his experience with Coke Studio the lyricists and composer Ram Sampath said, “Being associated with Coke Studio is indeed a pleasure, especially because it promotes the cause of showcasing musical talents across genres without any discrimination. The audience today was wonderful and it was a brilliant experience performing for them in the beautiful city of Mysore. I look forward to coming back here and performing on this stage in the future as well.”

This year, Coca-Cola India also organised activations in the form of kiosks and other promotions across marque events such as the Food Mela, Flower Show comprising of contests and offers.    Coca-Cola India is also offering the country’s most preferred mango drink, Maaza at a special price of Rs. 10 (MRP Rs.14). Visitors at the Flower Show can also get their pictures taken at the Maaza photo booth. Finally, to promote cleanliness and proper disposal of plastic bottles, water bottles and juice bottles; consumers would get a juice tetra pack free for every five bottles returned by them.

About Coke Studio

Four years ago, Coca-Cola and MTV came together to start a music revolution, that brought together different genres of music across 15 languages and 450 musicians from across the country. In its fourth year now, Coke Studio@MTV, a music show that celebrates diversity and talent, is going to be unlike any of the earlier seasons held previously.

A show that is immensely popular on television as it is on the digital medium, Coke Studio@MTV has so far registered almost 2.9 Million Facebook fans and over 60 million hits on YouTube. The eagerly awaited new season of Coke Studio @MTV is around the corner and this one promises to be even bigger and better!

Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company

Coke Studio @ MTV- season 1, 2,3 & 4 produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt. Ltd.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 23 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products –                Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE Iced tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system already provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company’s India operations and its products, please visit:        www.coca-colaindia.com.