New Delhi, 14th May, 2013:
The Minute Maid Guava Juice drink will available in a 200 ml Tetra Pack option priced at Rs. 20 and the 1 Liter Tetra pack option priced at Rs.85. As part of the phased launched, the product will first be made available in select towns in Punjab, Delhi, UP, Kolkata where it will be rolled out in over 10,000 premium grocery stores and modern trade outlets over next 3 months.
According to Mr. Neeraj Garg, Vice President, Juice business
A new campaign for Minute Maid guava that strengthens the consumers’ affinity to the fruit through its rich and delicious taste, color and texture, will be rolled out shortly. The Minute Maid campaign creates lip-smacking imagery of the freshness and goodness of real ’Guavas’.
The campaign has been conceptualized by Leo Burnett and produced in partnership with Marmalade, one of the world’s best known production houses for high-end special effects sequences in commercials. The entire brand campaign, is best explained by the tagline, ‘Made with Nature’. Keeping true to the Minute Maid promise of “Natural Goodness”, the campaign brings out the rich and delicious taste of the guavas with Minute Maid Guava Flavor. The freshness of fruit is the core of the Minute Maid brand portfolio, and that is the reason the fruit itself is the star in our new campaign and captures the richness and taste of the much loved fruit.
The evolution of Minute Maid Brand in India
Minute Maid was launched in India in 2007 with the introduction of Minute Maid Pulpy Orange. Since its launch till date, Minute Maid Pulpy Orange has consistently been the leading Orange Juice Drink in the Indian market. Over the years Minute Maid has expanded its portfolio with a series of new product launches – Minute Maid 100% Juices ( Apple, Orange & Grape) and Minute Maid Juice Drinks, Minute Maid Nimbu Fresh, Apple, Mixed Fruit and Mango. Thus, from a one brand offering (MMPO) in 2007, over the course of four years, we have built Minute Maid into an active and vibrant Juice portfolio.
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including