Consumers can get a chance to win Paytm vouchers by participating in Maaza Rath Yatra Selfie Contest

Bhubaneshwar, 4th July 2019: Adding more delight to the auspicious Rath Yatra festivities, Maaza, one of the most loved and iconic mango beverages in India has rolled out an innovative campaign for the consumers. As part of the campaign, special Rath Yatra filters have been designed by Maaza to encourage enthusiasts to participate in the ‘Maaza Rath Yatra Selfie Contest’.

Users can participate in the contest by clicking on the Maaza advertisement visible on the timeline of their Facebook account. They will be directed to the Maaza branded selfie activity screen, where they can click a selfie. The users need to share the selfie as a public post on their profiles using #RathYatraWithMaaza and tagging @maazaindia. The winning selfies will get a chance to win PayTM voucher worth INR 500/-.

Commenting on the new festive campaign, Srideep Kesavan, Director-Marketing, Juice Category, Coca-Cola India, said, “For years, Maaza has been a core part of festive celebrations and an ideal companion for consumers. This year, Maaza is all set to accompany devotees on a journey of reverence at the Jagannath Rath Yatra with on-ground and digital campaigns. We understand the value of special occasions and the #RathYatraWithMaaza campaign enables us to engage with the consumers innovatively and mark our presence in the local festive celebrations.”

 Winners will be selected randomly on a daily basis. The contest is open to individuals across India and will be active till July 7. The winning selfies shared by participants will be posted on the Maaza page on Facebook.  

To further add to the zeal surrounding the festival, Maaza is also engaging with consumers in the town of Puri, Odisha through multiple touchpoints and on-ground activations. Maaza kiosks and coolers have been set up at the Puri railway station, bus stands, Gundicha temple, Puri beach, and neighboring towns. Devotees can halt for a moment and indulge in the goodness of mangoes. A huge number of outlets across the city have been adorned with Maaza branded elements.

As the next step in Maaza’s journey towards becoming a USD 1 billion home-grown mango juice brand by 2023, Maaza is transforming into a Master brand bringing in different variants of mango Indulgence for different moments. Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice beverage in the country for over 42 years now.

About Coca-Cola India:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. 

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.

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