~Maaza Ganapati Vehicles will engage with consumers across Maharashtra from 1st to 25th September~

Maharashtra, 20th September 2018: To enhance the fervour of festivities during Ganesh Chaturthi, Maaza, one of the most loved mango juice beverages in India, is bringing special activities for fans across Maharashtra. As part of the celebration, Maaza Ganpati Vehicles will be seen across various cities in Maharashtra from 1st- 25th September 2018. These vehicles will allow consumers to not only indulge in their favourite beverage, but also enjoy a variety of fun-filled games and activities.

Aboard these vans, consumers can play a touch screen Modak (traditional Indian sweet) game and participate in a variety of other engagement activities. They can also capture their #MaazaModak moments on a specially-designed festive photo booth to create memories with Maaza. Participants also stand a chance to win exciting Maaza merchandise by uploading their favourite moments on social media, tagging their favorite mango drink – Maaza and using the hashtag #MaazaModak.

Srideep Kesavan, Director-Juices at Coca-Cola India, said “Maaza’s pure mango indulgence makes it an ideal companion for consumers, especially during festivals. We wanted to make Ganesh Chaturthi special for our consumers by adding in the flavour of Maaza. While the festival is about indulging in the sweetness of Modak, we also wanted consumers to indulge in their favourite mango beverage. Fans had a great time celebrating the festival aboard the van, while enjoying Maaza and engaging with the activities laid out for them.”

As the next step in Maaza’s journey towards becoming a USD 1 billion home-grown mango juice brand by 2023, Maaza is transforming into a Master brand bringing in different variants of mango Indulgence for different moments. Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice beverage in the country for over 42 years now.

The cities covered during the celebration are Kolhapur City, Sangli, Miraj, Islampur, Jaisinghpur, Ichalkaranji, Solapur City, Osmanabad, Indapur, Akluj, Barshi, Sawantwadi, Ratnagiri, Kankavli, Chiplun, Satara, Karad, Pune City, P.C.M.C, Nasik City, Dhule, Yeola, Sinner, Sangamner, Shirdi, Jalgaon, Chopda, Buldhana, Shegaon, Akola, Aurangabad City, Jalna, Nagar, Sillod, Vijapur, Hingoli, Nanded, Parbhani, Buldhana, Udgir, Latur and Beed.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca- Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: 

www.coca-colaindia.com

For more information, please contact:
Kaveri Singh, Kaavya Narain
M: +91 9871030182, 9999633335
E-mail: kaveri.singh@mslgroup.com, kaavya.narain@mslgroup.com