Papon, Clinton Cerejo enthrall over 20,000 students of LPU with enchanting compositions from season 2 of the fusion music property
Jalandhar, 15th February, 2013: Magic and excitement cast its spell on the campus of Lovely Professional University (LPU), as it staged the maiden performance of ‘Coke Studio @MTV, one of India’s most loved and popular fusion music properties established by
Speaking about the music property, Wasim Basir, Director, Integrated Marketing Communications,
Launched in India in 2011 by
Speaking about hosting Coke Studio’s maiden concert at LPU, Mr. Ashok Mittal, Chancellor, LPU said, “Coke Studio is an incredible platform that has been conceptualized to tap the new talent. It was indeed an enriching and a motivating experience for our students to watch groups performing at Coke Studio live and I am sure our boys and girls will draw lots of inspiration from these immensely gifted groups.
He further added, “I am sure seeing Coke Studio our students especially the University bands will aspire to perform for them in the near future. The interesting aspect is Coke Studio is known to promote Indo-Western fusion and I can envision LPU to be a strong fit as we have students from 26 different countries and those who are musically inclined or talented can seamlessly form a true blue Indo-Western band”.
Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 1.6 Million Facebook fans, over 7 Million hits on YouTube and close to 13 million downloads on mobile platforms. Since its launch last year, the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.
Expressing his views about Coke Studio, music sensation and versatile singer, Papon, said,” As a young musician Coke Studio has been the best opportunity one could ask for. Our country has one of the most enriching and versatile music landscapes and Coke Studio has given artistes like me a chance to collaborate with some of the most talented musicians from across the country. Bringing that music directly to the audience and performing live on stage is something I always look forward to. The audience at LPU had incredible energy and I can’t wait to come back and perform here again.
According to the Clinton Cerejo, one of the most promising producer and singer of the country, “As a musician, Coke Studio@MTV is the perfect platform for not just a great collaboration but also a chance to bring my music directly to the people. At Coke Studio@MTV music takes center stage, it`s just about the music and that sanctity has lead to some of my best work. I had an amazing time at the LPU, the crowd was fantastic and I look forward to coming back to this fantastic platform again”
Coke Studio is the Trademark of The
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including