Jalandhar, 23rd April, 2016: A feeling of euphoria seized the air at a musical extravaganza brought to life by ‘Coke Studio’ today; one of India’s most loved and popular fusion music properties established by
This mega musical evening, heavy on nostalgic melodies and peppy modern folklore, saw over 30,000 fans at LPU cheer an encore to smashing hits and break into Bhangra moves at every chance they got.
The Punjabi bigwigs recently collaborated for CokeStudio Independence Day special episode and in no time their track ‘Ki Banu Duniya Da’ became extremely popular with more than 11 million views on YouTube alone.
Speaking on the concert, Debabrata Mukherjee, Vice President, Marketing & Commercial,
Expressing his experience with Coke Studio, music sensation and versatile composer Gurdas Maan said, “Way back when I started my career, I really wished for a platform like Coke Studio, purely because for too long, musical creativity has been led by specific briefs. Coke Studio allows for longer format songs, fusion compositions, using local and traditional musical instruments etc. truly celebrating the diverse and rich musical heritage of our country. I commend the platform for re-connecting the youth with their roots. It was really enjoyable to perform for such a power packed audience today who thoroughly enjoyed the signature fusion music of Coke Studio.”
Explaining his association with Coke Studio, the electrifying singer Diljit Dosanjh said, “Coke Studio gives every artist an avenue to creative freedom. Not only does it provide a platform to showcase the unadulterated talent but also an opportunity to collaborate with musical maestros. Being
Narrating his journey with Coke Studio, internationally reputed Indian singer-songwriter Raghu Dixit said, “It has always been a delightful experience associating with Coke Studio. It has played an integral part in making my music travel places and bring my music directly to the people. This was my first gig here and there was no way I could have missed performing for the people of Jalandhar. Their energy is so infectious that I look forward to returning to this heartwarming city again.”
Talking about hosting Coke Studio at LPU for the third time, Mr. Ashok Mittal, Chancellor, LPU said, “The show undoubtedly turned out to be the most spectacular music event. We are grateful to Coke Studio that introduces our students to versatile music landscapes and provides an experience to see a LIVE performance by great talents from across our country. We have witnessed a positive influence and interest in students when they are exposed to this platform. Initially those who were hesitant are now inspired to choose music as their career. Our foreign students also get a real taste of the Indian culture. Everyone eagerly looks forward to this event year after year.”
Apart from the concert,
Four years ago, Coca-Cola and MTV came together to start a music revolution, that brought together different genres of music across 15 languages and 450 musicians from across the country. In its fourth year now, Coke Studio @MTV, a music show that celebrates diversity and talent, is going to be unlike any of the earlier seasons held previously.
A show that is immensely popular on television as it is on the digital medium, Coke Studio@MTV has so far registered over 3 Million Facebook fans and over 60 million hits on YouTube. The eagerly awaited new season of Coke Studio @MTV is around the corner and this one promises to be even bigger and better!
Coke Studio is the Trademark of The
Coke Studio @ MTV- season 1, 2,3 & 4 produced and broadcasted by Viacom 18 in association with
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 22 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.
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