Kochi, July 1, 2013: Limca Book of Records unveiled the 2013 Malayalam edition of the record book as part of a special cultural programme organized at the Gokulam Convention Centre in Kochi. Being a ‘Cinema Special’ edition, the record book felicitated two of cinema’s greatest icons, Adoor Gopalakrishnan and Santosh Sivan for their invaluable contribution to Indian cinema. The two are also amongst the 20 People of the Year chosen for 2013 by the Limca Book of Records jury for the year. The launch event also marked the presence of Mrs. Vijaya Ghose, Editor, Limca Book of Records and Mr. Deepak Jolly, VP, Public Affairs & Communications, Coca-Cola India ,Shukla Wassan, Sr. VP – Legal, Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) and Ajai. K. Kumar, Zonal Head Operations, Kerala, Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL)

Limca Book of Records ‘People of the Year’ 2013 – Quotes:

Adoor Gopalakrishnan: “Indian cinema is as diverse as the country itself. We create thousands of films every year in over 15 Indian languages. I have been fortunate to be part of the Malayalam industry which is the fourth largest in the country. I thank Limca Book of Records for recognizing and acknowledging my humble efforts. This award is truly special.”
Santosh Sivan (ASC): “Indian cinema is not just a medium, it’s an institution. Being part of this institution has led me to work with some of the best and most creative minds in the country. I believe that some of my best worksare a result of my collaboration with them and I would like to truly thank them along with Limca Book of Records for this prestigious award.”
These dignitaries unveiled a magnificent ‘Collage Portrait’ of Limca Book of Records 2013 created by Manu Kallikad of Malappuram district in Kerala to mark the official launch of the 2013 edition of the book. A Limca Book of Record holder, Manu collects relevant articles and pictures to create collage portraits. The “collage portrait” was created without the use of scissors or cutter, paint or brush, much like all his other collage portraits. Manu also displayed some of his finest collage portraits at the venue including those of Sachin Tendulkar, Michael Jackson, Karl Marx etc.
The launch event was punctuated by a series of performances by Limca Book of Record holders, which kept the launch event buzzing. This included a Panchavadyam performance by Sopanam School of Panchavadhyam, Chenda recital by DileepSukapuram of Malappuram, ‘Mohiniyattam’ dance performance by KalamandalamHemalathaand a song sequence by Lakshmi Benson. A packed audience of more than 200 people regaled at each of these performances.
Launched in 1990, Limca Book of Records catalogues the extraordinary achievements of Indians and inspires people to achieve more. The 2013 edition is a “Cinema special” which has a separate section on cinema along with more than 10,000 records from various other fields,out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe.
Speaking about the 24th edition of the Record Book, Vijaya Ghose, Editor, Limca Book of Records said, “Since its inception in 1990, Limca Book of Records has aimed to seek out, encourage and applaud efforts of Indians all over the country. This year, the Limca Book of Records team has chosen to pay a tribute to the cinematic heritage of India, and also celebrate the work of some prominent luminaries of Indian cinema. We are proud to honour achievements of these outstanding personalities of Indian cinema.”

Kerala’s Icons– Limca Book of Records 2013

Adoor Gopalakrishnan – Celebrated Malayalamfilm director, script writer and producer. Recipient of the Padma Shri, Padma Vibhushan the DadasahebPhalke Award.
Santosh Sivan (ASC) – One of the leading cinematographers in the Indian cinema industry. Recipient of 10 National Film Awards for Cinematography and Direction.

About Limca Book of Records

Limca Book of Records is an extension of the Limca brand. Launched in India in 1990,the book aims to identify people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our countrymen and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind in the country, this book has been an instant hit with people from all generations.
In the latest edition,Limca Book of Records felicitates India’sbrilliant cinematic icons who have made India proud. The 2013 edition of the record book also features over 10,000 remarkable achievements of which 6,000 are new records from all corners of the country.

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than two million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com