~ Papon, Shilpa Roa treat Jaipur with beautiful compositions from season 2 of Coke Studio@MTV ~
Jaipur, 26th January, 2013: Music lovers in Jaipur were treated to a melodious evening and left wanting for more as ‘Coke Studio@MTV rolled out an exhilarating array of performances with its diverse ensemble of artists at the ongoing Jaipur Literature Festival. Bringing alive the magic of fusion music, an exceptional group of artists comprising Papon and Shilpa Rao regaled everyone with their soulful tracks culminating into thunderous applause! With the impeccable musical renditions by the eclectic artists Coke Studio@MTV beautifully echoed the spirit of the Jaipur Literature Festival – a confluence of musical talents much as this festival (Jaipur Literature Festival) itself is a confluence of literary minds!
Speaking about the music property, Wasim Basir, Director, Integrated Marketing Communications,
Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 1.6 Million Facebook fans, over 7 Million hits on YouTube and close to 13 million downloads on mobile platforms. Since its launch last year, the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.
Expressing his views about Coke Studio, music sensation and versatile singer, Papon, said,” It is my true honor and privilege to be a part of music platform like Coke Studio. Music is a part of me and without music I am non-existent. I have always wanted to collaborate with other artists where one can blend regional folk music from different parts of the country to create a sound which is simply unique and magical and I can say that Coke Studio has given us the right kind of platform to do just that. It has been a delightful journey at Coke Studi@MTV and I had a great time performing for the audience at the Jaipur Lit Fest. The energy was truly remarkable and I am looking forward to many more such performances in this beautiful city “.
According to the Shilpa Rao, one of the most prominent young singers of the country, “For me, Coke Studio@MTV is a perfect example of a great music collaboration. I consider this wonderful musical platform to be a boon for musicians as they can put forth something they would otherwise never get to do. I had a great time performing at Jaipur Lit Fest 2013. Connecting with the audiences during a LIVE performance is extremely important and I have to say, the response we got at this Fest was amazing. It couldn’t get better than this”.
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