~ Papon, Shilpa Roa treat Jaipur with beautiful compositions from season 2 of Coke Studio@MTV ~

Jaipur, 26th January, 2013: Music lovers in Jaipur were treated to a melodious evening and left wanting for more as ‘Coke Studio@MTV rolled out an exhilarating array of performances with its diverse ensemble of artists at the ongoing Jaipur Literature Festival. Bringing alive the magic of fusion music, an exceptional group of artists comprising Papon and Shilpa Rao regaled everyone with their soulful tracks culminating into thunderous applause! With the impeccable musical renditions by the eclectic artists Coke Studio@MTV beautifully echoed the spirit of the Jaipur Literature Festival – a confluence of musical talents much as this festival (Jaipur Literature Festival) itself is a confluence of literary minds!

Speaking about the music property, Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India said, “Coke Studio is a fusion of musical genres, fusion of melody, fusion of rhythms and fusion of cultures. It is Coca-Cola’s unique point of view on music, allowing the ‘Happy’ energy of Coca-Cola to bring people together. Coke Studio prides itself in uniting some of the country’s most talented musicians at a common platform, driven by a common cause to celebrate the diversity of music. Hence the association with Jaipur Lit Fest is a perfect fit for us. Showcasing Coke Studio at platforms like these is the best way to reflect the true essence of the musical property, giving the audiences a flavor of the signature music, ‘LIVE’ “. Launched in India in 2011 by Coca-Cola India in association with MTV, Coke Studio@MTV, is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. In Season 2, Coke Studio@MTV showcased a whole new lineup of artists. In this 2nd season, the focus was to showcase diversity and innovation through 8 unique Episodes, 12 breakthrough Producers and over 200 incredible musicians.

Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 1.6 Million Facebook fans, over 7 Million hits on YouTube and close to 13 million downloads on mobile platforms. Since its launch last year, the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.

Expressing his views about Coke Studio, music sensation and versatile singer, Papon, said,” It is my true honor and privilege to be a part of music platform like Coke Studio. Music is a part of me and without music I am non-existent. I have always wanted to collaborate with other artists where one can blend regional folk music from different parts of the country to create a sound which is simply unique and magical and I can say that Coke Studio has given us the right kind of platform to do just that. It has been a delightful journey at Coke Studi@MTV and I had a great time performing for the audience at the Jaipur Lit Fest. The energy was truly remarkable and I am looking forward to many more such performances in this beautiful city “.

According to the Shilpa Rao, one of the most prominent young singers of the country, “For me, Coke Studio@MTV is a perfect example of a great music collaboration. I consider this wonderful musical platform to be a boon for musicians as they can put forth something they would otherwise never get to do. I had a great time performing at Jaipur Lit Fest 2013. Connecting with the audiences during a LIVE performance is extremely important and I have to say, the response we got at this Fest was amazing. It couldn’t get better than this”.

Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company Coke Studio @ MTV- season 2, produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com