New Delhi, 24th September, 2013 – Hindustan Coca-Cola Beverages Pvt. Ltd (HCCBPL), the Company owned bottling partners of The Coca-Cola Company in India has announced some key changes in senior leadership. These changes are aligned to the Company’s vision of delivering on the Vision 2020 targets for India. As a part of this Vision, HCCB will focus on becoming a world class selling organization building a culture of execution excellence and driving returns. Hindustan Coca-Cola Beverages is estimated to contribute upto 65% of the volumes for The Coca-Cola Company in India. The organizational changes are in keeping with the Company’s focus on grooming in-house talent and giving them larger responsibilities within the Company

According to Mr. T. Krishnakumar, Chief Executive Officer, Hindustan Coca-Cola Beverages Pvt. Ltd., “Over past couple of years, we have built a solid foundation for the business. We have made significant investments in the market place and, as we get ready to further accelerate the growth, it is very important to develop a high quality talent pipeline to drive that growth. The latest key movement is a significant step in that direction. The team will work closely with Coca-Cola India to achieve our 2020 Vision”.

Following are the key movements in senior leadership team and their career summaries. These changes are effective October 1, 2013.

Sanket Ray

Currently, the Zonal Vice President – Gujarat, MP and Rajasthan, he will take over as the Vice President – Commercial at HCCBPL. In his new role, he will provide leadership to the Corporate Commercial function and will also handle National Key Accounts. He will be based in Gurgaon.

Having been with HCCBPL since 2004, Sanket has successfully handled various roles of increasing complexities and across different functions and geographies. He is a management graduate from XIM Bhubaneswar.

Lagan Shastri

Lagan Shastri, will take over as the Zonal Vice President – Uttar Pradesh, Delhi and J&K. Lagan, who joined Hindustan Coca-Cola as a Management Trainee has been with the company for over 15 years. A management graduate from IIM Bangalore, Lagan, during this long stint, has proved himself across the entire spectrum of General Management, Sales, Marketing and Operations. In his last role as Vice President – Commercial, he has led a series of initiatives around pack price and promotions that has significantly propelled HCCB resulting into considerable share gains across categories over last 2 years.

Mayank Arora

Mayank will take over as the Zonal Vice President – Gujarat, Rajasthan and Madhya Pradesh.

A management graduate from XIM Bhubaneswar, Mayank has been the fulcrum of consistent business growth and market development in the North Zone, since taking over the reins in 2011. His last role was of Zonal Vice President – Delhi, UP, J&K and responsible for many innovative supply chain and commercial initiatives to augment share, volume and market execution.

Ashutosh Singh

Ashutosh will spearhead the packaged water business and also lead the Public Affairs & Communication function for Hindustan Coca-Cola Beverages as Vice President. In his current role, he was operating as the Vice President – National Key Accounts, where he successfully led the team to capitalize on the growth opportunities in the new emerging channel of modern trade.

Mr. Sanket Ray, Mr. Lagan Shastri, Mr. Ashutosh Singh and Mr. Mayank Arora will continue to report to Mr. T. Krishnakumar.

Hindustan Coca-Cola Beverages’s bottling operations is divided into seven zones. Other than the changes announced as above, all other zonal leadership positions remain unchanged. These are Mr. Gaurav Chaturvedi, Zonal Vice President – Andhra Pradesh, Mr. Pradip Pandey, Zonal Vice President – Bihar and North East, Odisha & Jharkhand, Mr. S. Giri Sunder, Zonal Vice President – Tamil Nadu & Kerala, Mr. Puneet Varshney, Zonal Vice President – Karnataka, Mr. Durgesh Telang, Zonal Vice President – Maharashtra & Goa. All the zonal Vice Presidents report to Mr. T. KrishnaKumar, CEO, Hindustan Coca-Cola Beverages Pvt Ltd

About Hindustan Coca-Cola Beverages Pvt. Ltd

Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) is the largest bottling partner of The Coca-Cola Company ( in India. It is responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company.

HCCBPL has 24 bottling plants at strategic locations in various states spread across India. It has an extensive distribution system spanning more than a million outlets operating with world class execution standards. The focus of the system is to develop strong consumer value while delivering preferred choice of refreshment at an arm’s length of desire to the consumer. For further information on the Company’s India operations and its products, please visit