~Coca-Cola to bring FIFA World Cup™ Trophy & Legendary footballer, Carlos Alberto Torres to India & give passionate football fans a chance to become part of Football history~

Coca-Cola FIFA World Cup™ Trophy Tour to reach India on 22nd December. Trophy will be in Kolkata from 22nd to 24th December, 2013.
Initiative takes forward Coca-Cola India’s commitment to support the sport of football and nurture potential football superstars of India.
Special events to be organized across city in celebration of the run-up to the Tour; fans to get a chance to win tickets to the D-Day; First ticket to the tour was given out to a lucky fan today.
Coca-Cola to bring legendary Brazilian footballer Carlos Alberto Torres to participate in the Trophy celebrations in Kolkata
Dignitaries flags off “The Coca-Cola Cup of Joy” canter which will visit hotspots across the city till 19th December, 2013 with fun games giving fans the chance to win tickets to the final event.
Inter-para competition unveiled for football fanatics and an anthem competition for musicians to come forth and spin their own rendition of the 2014 FIFA World Cup™ anthem.

Kolkata, 21st November, 2013: Starting today, football fever is set to grip Kolkata as Coca-Cola India unveils a month long celebration for the arrival of the Coca-Cola FIFA World Cup™ Trophy Tour in the city. On its global journey to share the passion of football across countries and cultures, the trophy will be making its pit-stop in Kolkata on 22nd December 2013. The City of Joy is gearing up for the D-Day with special events set to be held across the city in commemoration of the city’s passionate love for the sport of football. To mark the special occasion, Coca-Cola is also flying in former 1970 World Cup-winning Brazilian Captain Carlos Alberto Torres to be part of the tour and share his passion with the die-hard football fans of Kolkata. The solid gold FIFA World Cup™ Trophy’s arrival in India also coincides with the celebration of 20 years of Coca-Cola’s presence in the country and is a reaffirmation of the company’s commitment and support to the great, untapped football talent in India.

Coca-Cola India has always been associated with promoting healthy and active lifestyle through sports. The company has been partnering with the All India Football Federation (AIFF) since 2009 to organize the grassroots U-16 football tournament, The Coca-Cola Cup, to identify and nurture young soccer talent in the country. The initiative takes forward the Coca-Cola Company’s commitment to nurture potential football superstars of tomorrow by providing them with a platform and an opportunity to develop their inherent talent into a real-life profession. Over the last 4 seasons, the initiative has been successful in reaching over 50,000 young talented footballers across the country.

Over the next one month, football fans will get the opportunity to win tickets to the Trophy interaction to be held on December 23rd. The ticket will give them a chance to get up-close and personal with the authentic, solid-gold trophy presented to the FIFA World Cup-winning country every four years. At a special event marking the beginning of the football frenzy in Kolkata, Coca-Cola India gave out the first ticket to the lucky fan. The dignitaries then flagged off the Coca-Cola Cup of Joy canter which will visit hotspots across the city till 19th December, 2013 with fun games and give away tickets to see the trophy.

Present on the flag off ceremony were Mr. Madan Mitra: Hon. Minister in Charge of Sports and Transport ,Mr. Debabrata Mukherjee: VP – Marketing & Commercial, Coca-Cola India & SWA, Mr. Bhupendra Suri, VP – Franchise Bottling Operations, Coca-Cola India, Mr. S R Goenka: Chairman and MD, Bengal Beverages Pvt Ltd, Mr.HemantGoenka: MD Diamond Beverages Pvt Ltd (Franchise bottling partners of The Coca-Cola Company in India), Mr.Subrata Dutta: Sr. VP of All India Football Federation (AIFF), IFA Hon. general Secretary, Mr Utpal Kumar Ganguly and several football fans of Kolkata.

Speaking about the initiative, Debabrata Mukherjee, VP – Marketing & Commercial at Coca-Cola India & SWA said, “It gives me great pleasure to bring the Coca-Cola FIFA World Cup™ Trophy Tour to India and especially to Kolkata, the epicenter of Football in the country. The idea is to encourage fans to express their optimism and passion for the game through the trophy celebrations. We are all set to treat Kolkata to a month long carnival of football festivities – bringing alive the fervor and excitement around the sport. To add to festivities, Coca-Cola is delighted to bring in legendary Brazilian footballer, Carlos Alberto Torres to interact and encourage football enthusiasts. We believe the FIFA World Cup™ Trophy Tour will not only boost the football culture in our country but also serve as a great source of inspiration for youngsters to take up football as a career. As long standing partners of the FIFA World Cup since 1978, this initiative is our way of paying a tribute to the undying passion that the people here share for the beautiful game.”

Mr. Madan Mitra, Minister in Charge, Sports and Transport said “I heartily thank Coca-Cola for bringing the FIFA World Cup™ Trophy to Kolkata and motivating and encouraging the youth of Bengal to play and associate with the game of football even more closely. Starting from today, the euphoria around the FIFA World Cup™ Trophy Tour will peak and will complete a full circle when the cup lands in Kolkata on 22nd December ’13”.

Mr. Mitra further added, “We will be also be holding the Coca-Cola Under 17 tournament to promote and bring forth the undiscovered talent at the grassroots level; and give a chance to the deserving youth of Kolkata.”

Coca-Cola unveiled multiple activations for the football loving city of Kolkata in celebration of the Tour coming to the city. These include an inter-para competition for football fans to express their love for the game. The initiative will allow 15 selected paras to design a Cup of Joy Zone and host a special event celebrating the Coca-Cola FIFA World Cup™ Trophy Tour. Later in December, the company will also launch a music contest inviting football fanatics to compose their own rendition of a theme song for the 2014 FIFA World Cup™.

Football’s most coveted prize will be covering 88 countries this year – its longest journey to date. Kolkata will be playing host to the Trophy for the 2nd time starting 22nd to 24th December, 2013.

S R Goenka, Chairman and MD, Bengal Beverages Prt Limited, (Franchise Bottling partners of The Coca-Cola Company in India) said, “The excitement in the air today has been palpable – you can see the sheer eagerness on everyone’s faces. The FIFA World Cup™ Trophy will be in the city next month and what better way to celebrate this journey of the Trophy to India than by dedicating this month to the sport itself”.

Hemant Goenka, MD, Diamond Beverages Pvt Limited (Franchise Bottling partners of The Coca-Cola Company in India), said “We look forward to all the exciting activities which Coca-Cola has in store for us as we come together in this community celebration of the Trophy. Congratulations to the very first receiver of the golden ticket to the final event! And best of luck to all!”

Speaking about the initiative Subrata Dutta, Sr VP, AIFF “Words cannot express how I feel at this time for I am really overwhelmed with excitement and jubilation. Many people would have seen the image of the Trophy but few actually get the opportunity of seeing it in real life. Thanks to Coca-Cola and FIFA, we are fortunate to get this opportunity for the 2nd time. Initiatives like these can only uplift and boost the morale of football enthusiasts and expand the football base in India”.

The IFA Hon. general Secretary, Mr Utpal Kumar Ganguly said “I am sure that with the Coca-Cola FIFA World Cup™ Trophy Tour coming to our country, it will encourage young people to continue to progress in the world of football and bring people together because football is such a global sport.”

Kolkata Police Commissioner said, “There is no doubting the love and passion Kolkata feels for football. It is indeed an honor to be chosen as one of the cities where the official FIFA World Cup™ Trophy is set to travel over its global journey. We are set to receive the Trophy with grandeur and with this celebratory spirit brought in by Coca-Cola; the entire experience is set to be even more thrilling”.

About The Coca-Cola FIFA World Cup™ Trophy Tour

The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) have come together to bring the largest and longest global tour of the FIFA World Cup™ Trophy giving millions of fans a chance to get up close and personal with the authentic, solid-gold trophy presented to the FIFA World Cup-winning country every four years. The Coca-Cola FIFA World Cup™ Trophy Tour will travel to 88 countries around the globe over a nine month period. The Trophy will be coming to Kolkata, India from 22nd-24th December 2013. This is the second time that the iconic trophy is being brought to India, the first time being early 2010.

In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. FIFA World Cup™ winners including Pele, Lothar Matthaus, and Christian Karembeu shared their world cup experience during the Trophy Tour. 44 heads of state made time in their schedules to greet the prestigious Trophy’s arrival.

The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, whiles the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.authentic, FIFA World Cup™ is awarded to the winning nation at each tournament.

The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.

About Coca-Cola in India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Mango, Minute Maid Guava, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com.