The “City of Joy” and India’s football capital has begun celebrating the greatest football spectacle on the Planet. Coca-Cola, one of the longest serving corporate partners of the FIFA World Cup™ is adding to the fervour by organizing a series of exciting consumer engagement initiatives. Starting mid-June, Coca-Cola India has flagged off its ‘Happiness Canters’ across Kolkata and Howrah. These canters are giving consumers a chance to win exclusive and original Coca-Cola FIFA merchandise including footballs, T-shirts, caps, sippers, wrist bands etc. by participating in fun games.
Coca-Cola will also be organizing LIVE screening of select FIFA matches at these 14 selected paras allowing football fans to enjoy the matches.
Starting 4th July, Coca-Cola, for the first time ever, will be creating Fan Parks in two major locations in Kolkata. The two mega carnivals will not just include large format LIVE screening select FIFA matches (quarter finals, semi- finals and finals) but also organize fun games, food stalls, Fan art, Coca-Cola refreshment counters and an opportunity for fans to win original Coca-Cola FIFA Merchandise. The company has tied up with 92.7 FM to ensure football lovers get regular updates about Coca-Cola FIFA activation across the city.
Debabrata Mukherjee, Vice President, Marketing and Commercial, Coca-Cola India said, “Football is everyone’s sport and Coca-Cola is everyone’s beverage. The FIFA World Cup at Brazil 2014 provides the world’s leading beverage brand – Coca-Cola – an opportunity to help celebrate football as a “force for good”. Our programs and initiatives around the football World Cup will leverage our existing partnerships in the arena of grassroots football as well as our global scale and local activations. While our association with football in India and across the world has been long standing, the month long carnival of football, will give us another opportunity to bring people together just like we did during the Coca-Cola FIFA World Cup™ Trophy Tour in December last year”.
Coca-Cola India has also rolled out over 10 million limited edition of the Coca-Cola Brasil cans across the country, in celebration of the upcoming FIFA World Cup.
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.
The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.
For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com