Special screening of the movie “Bajrangi Bhaijaan” for Thums Up VEERs at INOX

Gurgaon; 18th July, 2015: As part of the Thums Up Being Human VEER campaign, 150 VEERs today had the opportunity to watch Salman Khan in his latest avatar at a special screening of the movie “Bajrangi Bhaijaan”. The opportunity came as a surprise to these VEERs who completed the training module geared towards providing them skills for employment.

The movie was screened with subtitles and also consisted of a sign language expert to aid the VEERs with hearing disability.

“I feel wonderful coming to a movie theater and watching my favorite super star on screen with all the others. It is not every day that we get an opportunity such as this. I am inspired by the character played by Salman Khan where he fights his limitations to achieve what he wants to”, said an ecstatic VEER Deepak Sherawat after watching the action packed flick.

Speaking on the occasion, Debabrata Mukherjee, Vice President, Commercial & Marketing, Coca-Cola India, said, “ Through the VEER Campaign, we want to encourage all the differently abled to unleash their potential and overcome the barriers they face. We are working with some great partners like Being Human – The Salman Khan Foundation and AIF and are extremely delighted to have such eminent partners on board. I congratulate all the inspirational VEERs who have achieved the extraordinary and hope that they continue to inspire a future generation.”

“Through this special screening, we aimed to reward the Thums Up Being Human VEER with an unforgettable cinematic experience”, he added.

Salman Khan, Thums Up Brand Ambassador and founder of the Being Human Foundation, said, “We started the VEER initiative together with Thums Up last year to help empower the differently abled by providing them with the right set of skills. Today’s screening of Bajrangi Bhaijaan with sign language interpreters and sub titles is part of the continuing effort to open up opportunities for the differently abled.”

In the first year of the campaign, over 1000 VEERs have received support through American India Foundation (AIF) and implementation partners SNS Foundation, DEEDs, ACE Social Foundation, Cheshire Homes India and other organizations across India. Out of these 1000, 573 have been employed by 147 employers. Each of the VEERs present at the screening had overcome their reality and excelled in their fields through their toofani attitude and with support of the training that has been provided to them via this initiative.  In Season 2, Hans Foundation has joined the campaign as a strategic funding partner and will help scale the campaign to many more cities. In this phase of the campaign, the Ministry of Social Justice and Empowerment through its Swavlamban program has also supported the campaign, thus offering reach and knowledge to the partners.

Alok Tandon, CEO, INOX Leisure Ltd., said, “At INOX, it is our constant endeavour to deliver the best possible experience to our guests. We are delighted to be a part of this incredible initiative of introducing the magic of cinema to those that are differently abled. We hope the screening today brings a smile on the faces of these children and they go back with memories that they will cherish forever. We wish the VEER’s of our country every success and are confident that they will continue to inspire us with their achievements.”

“Based on a simple belief that it is one’s ability, not disability that defines any individual, we at AIF remain committed to catalyzing social and economic change in India by providing equal opportunity and access to employment for persons with disabilities. We’re delighted that Thums Up, Being Human, and AIF implementation partners have come together to facilitate the viewing of Bollywood’s latest release, Bajrangi Bhaijaan which would be a huge motivation for our VEERs”, said Nishant Pandey, Country Director, AIF.

About Coca-Cola and Citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit www.coca-colaindia.com

About AIF

The American India Foundation is committed to catalyzing social and economic change in India and building a lasting bridge between the United States and India through high-impact interventions in education, livelihoods, public health, and leadership development, with a particular emphasis on empowering girls and women to achieve gender equity. Working closely with local communities, AIF partners with NGOs to develop and test innovative solutions and with governments to create and scale sustainable impact. Founded in 2001 at the initiative of President Bill Clinton following a suggestion from Prime Minister Vajpayee, AIF has impacted the lives of 2.5 million of India’s poor and aims to reach 5 million by 2018-19.  Learn more at www.AIF.org

About Being Human – The Salman Khan Foundation

Being Human – The Salman Khan Foundation is a registered charitable trust set up in 2007. It works in the areas of education and healthcare for the underprivileged.