Coca-Cola India launches Minute Maid Nutriforce & Minute Maid Fruit Punch in Kerala & Andhra Pradesh

New Delhi, 25th March 2019: Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers, Coca-Cola India expanded its portfolio of nutritious juices under Minute Maid by launching Minute Maid Nutriforce and Minute Maid Fruit Punch, made from real Indian fruits. The launch of new beverages is in continuation with the company’s efforts to expand its health and wellness portfolio which expands Minute Maid as a master brand offering delightful fruit nutrition.

Coca-Cola India’s endeavor is to provide a spectrum of beverage choices to the consumers along with nutritional benefits across various consumer segments. Minute Maid Nutriforce, with real fruit juice and added vitamins and minerals has been specially designed for mothers looking to give their children the wholesomeness of fruit juice with added functional benefits. The formulation is fortified with Iron, Zinc, Vitamins B2 and B12. The beverage is priced at INR 10/- for 150 ml and comes in two tasty variants – Apple and Mixed Fruit.

Minute Maid Fruit Punch, combines a number of delectable real Indian fruit juices in a refreshing, delicious blend that contains - Vitamin C and Magnesium. The beverage is priced at INR 25/- for 200 ml. It is designed specially for the experience seeking millennial youth and draws inspiration from traditional Indian recipes – with a modern twist.

Commenting on the launch, Srideep Kesavan, Director-Juices, Coca-Cola India & South West Asia, said, “We are focused on needs and aspirations of consumers and are creating juice offerings that deliver on our promise of Fruit Nutrition. As the portfolio grows wider, Minute Maid is transforming into a master brand that fits into the Health and Wellness space. In line with this, Minute Maid Nutriforce brings the great taste of Indian fruits along with nutrition essential for our growing next generation and Minute Maid Fruit Punch brings fun-filled traditional recipes of mixed fruits for urban millennial youth.”

In the first phase of the launch, the beverages will be available in Kochi and Vijayawada, followed by other cities in Kerala and Andhra Pradesh. The company will subsequently extend the products to other states in due course of time. To build deeper engagement with the consumers, Minute Maid Nutriforce will launch ad in regional languages. Extensive sampling will be conducted across the regions, where consumers will be able to taste these beverages.

Coca-Cola India has been embarking on a program of incubation to build itself into a consumer-centric portfolio for the Indian consumers. The launch of new beverages also adds another milestone to the company’s focus on ‘fruit circular economy' initiative enabling farmers to increase their yield, source pulp and launch fruit-based beverages. The beverages are made with locally sourced fruits to suit the Indian taste palate.

About Coca-Cola India 
Coca-Cola India is one of the leading total beverage companies in the country, offering a range of healthy, safe, high quality, and refreshing beverages to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its ‘Beverages for Life’ portfolio, spanning across sparkling, juices, hydration, water, dairy and other segments. Its portfolio includes brands such as Coca-Cola, Coke Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO, Minute Maid juices, smoothie and Vitingo, Georgia tea and coffee, Rimzim, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley, Bonaqua, Zico, Rani and Barbican. The Company along with its owned bottling operation and bottling partners, through a strong network of over 2.6 million retail outlets, touches lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are amongst the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. 

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. Through initiatives like Support My School, VEER, Parivartan, Unnati, Alag Karo, SMS Mission Recycling, and water replenishment structures, Coca-Cola India is contributing in its own small way to building sustainable communities. The company is also investing in ‘Fruit Circular Economy' initiative, enabling Indian farmers to increase their yield, source pulp and launch fruit-based products. 

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