Coca-Cola India launches Minute Maid Nutriforce & Minute Maid Fruit Punch in Kerala & Andhra Pradesh
New Delhi, 25th March 2019: Taking another step towards its commitment to provide an array of healthy and nutritious beverage choices to consumers,
Coca-Cola India’s endeavor is to provide a spectrum of beverage choices to the consumers along with nutritional benefits across various consumer segments. Minute Maid Nutriforce, with real fruit juice and added vitamins and minerals has been specially designed for mothers looking to give their children the wholesomeness of fruit juice with added functional benefits. The formulation is fortified with Iron, Zinc, Vitamins B2 and B12. The beverage is priced at INR 10/- for 150 ml and comes in two tasty variants – Apple and Mixed Fruit.
Minute Maid Fruit Punch, combines a number of delectable real Indian fruit juices in a refreshing, delicious blend that contains - Vitamin C and Magnesium. The beverage is priced at INR 25/- for 200 ml. It is designed specially for the experience seeking millennial youth and draws inspiration from traditional Indian recipes – with a modern twist.
Commenting on the launch, Srideep Kesavan, Director-Juices, Coca-Cola India & South West Asia, said, “We are focused on needs and aspirations of consumers and are creating juice offerings that deliver on our promise of Fruit Nutrition. As the portfolio grows wider, Minute Maid is transforming into a master brand that fits into the Health and Wellness space. In line with this, Minute Maid Nutriforce brings the great taste of Indian fruits along with nutrition essential for our growing next generation and Minute Maid Fruit Punch brings fun-filled traditional recipes of mixed fruits for urban millennial youth.”
In the first phase of the launch, the beverages will be available in Kochi and Vijayawada, followed by other cities in Kerala and Andhra Pradesh. The company will subsequently extend the products to other states in due course of time. To build deeper engagement with the consumers, Minute Maid Nutriforce will launch ad in regional languages. Extensive sampling will be conducted across the regions, where consumers will be able to taste these beverages.
Coca-Cola India has been embarking on a program of incubation to build itself into a consumer-centric portfolio for the Indian consumers. The launch of new beverages also adds another milestone to the company’s focus on ‘fruit circular economy' initiative enabling farmers to increase their yield, source pulp and launch fruit-based beverages. The beverages are made with locally sourced fruits to suit the Indian taste palate.
Coca-Cola India is one of the leading total beverage companies in the country, offering a range of healthy, safe, high quality, and refreshing beverages to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its ‘Beverages for Life’ portfolio, spanning across sparkling, juices, hydration, water, dairy and other segments. Its portfolio includes brands such as
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. Through initiatives like Support My School, VEER, Parivartan, Unnati, Alag Karo, SMS Mission Recycling, and water replenishment structures,
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on Twitter, Instagram, Facebook and LinkedIn.