~In addition to a Mass Media Campaign, Brand Premiers an exclusive YouTube campaign featuring Farhan Akhtar~
New Delhi, 31st October: Since its launch in India last month, the internationally acclaimed beverage,
As part of an innovative campaign launch strategy, the brand is being introduced to the consumers through two different pieces of communication.A special long format film, featuring brand ambassador, Farhan Akhtar, produced exclusively for the digital platforms. This will be complemented by a short 15 second intrinsic communication which will be released on television on 1st November, 2014. The campaign unfurls an inventive strategy by premiering a brand campaign on YouTube. The target audiences for the brand are the young global Indian on the go with technology at their fingertips. Hence the strategy has been to build a communication most accessible to this demographic yet delivering the core brand proposition of ‘Great Coke taste Zero Sugar’.
Speaking on the launch of the campaign, Mr. Debabrata Mukherjee, Vice President, Marketing and Commercial,
He further added, “With this campaign, our association with Farhan continues and we are happy to have him as the face of
According to Farhan Akhtar, “Coca-Cola Zero to me is the perfect symbol of the new Indian. Young, global, aspirational and at the same time classic at the core. These are attributes that define the new global Indian and as a brand that’s what spoke to me.
Said, Vineet Gupta, Producer, ESP Films, “Coca-Cola Zero is an international favorite that has already created quite a stir in the Indian market. Hence we wanted a campaign that retains its international aura and gives the Indian audience a campaign of global standards. The product is the hero and hence thead is aimed at highlighting the same. Making a film specially for YouTube was quite an interesting experience since it speaks to an audience across demographics. Having Farhan Akhtar spearhead the campaign elevated the entire film and I hope the consumers enjoy the film as much as we liked making it.”
Coca-Cola Zero adds to the hydration and refreshment choices available to the consumers in India.With the launch of
Coca-Cola in India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like
The company has now built a solid foundation for is on a clear march toward sustainable profitable growth, having registered 33 consecutive quarters of growth, 21 of them being double digit. It believes in the long term growth potential of the country and the
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.
For further information on the company’s India operations and its products, please visit:www.coca-colaindia.com.