Chandigarh, 12th August, 2015: Coca-Cola India, the country’s leading beverage company has entered into an endorsement agreement with Punjabi superstar Diljit Dosanjh, for its flagship brand Coca-Cola.
Speaking about the association with Diljit Dosanjh, Debabrata Mukherjee, VP – Marketing and Commercial,
Speaking about being signed on as the
The brand will kick start its association with the Punjabi Prince through the Independence day special episode of Coke Studio Season 4 which will be going on air on 14th August, 2015. An experiment in fusion music, Coke Studio @MTV is owned by a community of millions of music lovers and to keep the legacy alive of always experimenting with fresh sounds. Based on this premise, the special episode will see the collaboration of Diljit Dosanjh with the legendary singer, Gurdas Mann for the track, ‘Ki Banu Duniya Da’.
Diljit joins Bollywood stars Deepika Padukone, Farhan Akhtar, Alia Bhatt and Siddharth Malhotra, who continue to be
As an ambassador of
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 22 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like
With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and contribute to the development of the communities where we operate. Some its Company’s flagship community development programs include the “Support My School” program, the “Parivartan” retailer training program, women empowerment program as a part of the global 5BY20 campaign etc.
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