Partners with the Government and GEM Enviro Management to recycle PET waste generated
Rajahmundry: 23rd July, 2015: Reaffirming its commitment towards the environment and sustainability, Coca-Cola India along with its Bottling Partner Sri Sarvaraya Sugars Limited joined hands with recycler GEM Enviro Management to assist local administration in its effort to keep the Godavari Maha Pushkaralu clean. As part of a joint initiative, the team took up the task of recycling over a lakh PET bottles during the 12-day stretch of ongoing Rajahmundry Godavari Pushkaralu.
GEM Enviro has installed a special baling machine to compact the PET captured through the process. The baled PET is then transported out to a recycling facility to be processed for further usage. The local administration was instrumental in ensuring the PET packages were picked through its vast network of staff that was deployed for cleaning up the area. The task of segregating used PET packages through the special dustbins installed helped the cleaning staff in ensuring maximum collection.
Coca-Cola India in addition to supporting PET collection and baling has also placed over 150 direction signage with messages about keeping the city clean in and around the Godavari Pushkaralu.
Speaking at the occasion, Dr. S.B.P.P.Rammohan, Jt. Managing Director, Sri Sarvaraya Sugars Ltd. said, “The concept of sustainable development is at the heart of our business. Being an integral part of the community here at Rajahmundry, we have continuously been striving to create lasting positive impacts on the communities we proudly serve. This initiative taken jointly with GEM Enviro and local administration is yet another step that we take to fulfil our larger goal of keeping environment clean.
“We need to take it upon ourselves to contribute in our own small way to the cause of the environment and take steps both individually and collectively to secure the environment for the future.” he added.
Dinesh Pareek, Director, GEM Enviro Management Pvt. Ltd., said, “It has always been our quest to ensure that a valuable PET, post usage, is recycled for betterment of environment. Together with Coca-Cola and with immense support of local administration, we are happy that we have been able to initiate awareness and collection of the PET recycling project. We believe such inclusive projects are critical as they not only create awareness about waste management but also inspire others to act responsibly and make a difference.”

About Coca-Cola and Citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit

About GEM Enviro Management Private Limited

GEM Enviro Management Pvt. Ltd. (“GEM”) is a Company formed to facilitate recycling of all kinds of packaging waste and thus contribute towards cleaner and greener environment. This primarily involves the following activities:
• Creating awareness regarding source segregation and recycling of various kind of waste in an environmental friendly manner.
• Collection and Recycling of industrial/institutional waste.
• Forming JV’s or tie-ups with industry for collection and recycling of post-consumer waste.
• Promoting products made of recycled materials.
• Provide Consultancy/Turnkey solutions to companies to handle their waste under EPR i.e. Extended Producer Responsibility.
• Provide Consultancy/Turnkey solutions to corporates to full-fill their corporate social responsibility (CSR) in a most effective and beneficial manner to society.
• Managing events in association with corporates to spread awareness regarding recycling.
• Promote Green Earth Movement