First Mobile Classroom for retailers launched in Kolkata under Coca-Cola University’s ‘Parivartan’ program with high powered team from Coca-Cola

‘Parivartan’ is a unique initiative by Coca-Cola University to train retailers in rural areas with the skills, tools and techniques required to succeed in India’s constantly changing retail scenario

15 retailers trained in the customized classroom bus by certified trainers as part of the launch

Kolkata, 27 May 2014: Coca-Cola University launched the first ‘University on Wheels’ in West Bengal together with Bengal Beverages Pvt. Ltd. The mobile classroom training initiative has been launched under Coca-Cola University’s ‘Parivartan’ – retailer training program, aimed to empower rural retailers in business skills. The program is a capability-building initiatve which provides training to rural retailers –kirana shops- on Shop Management, Stock Management, Customer Management and Financial Management. S.R. Goenka, Chairman and Managing Director Bengal Beverages Pvt.Ltd., Bhupendra Suri, VP- Franchise Bottling Operations, Coca-Cola INSWABU and Dr. R.C. Datta, Director, Coca-Cola University inaugurate the bus at Kolkata’s Taj Bengal hotel with 15 retailers, Coca-Cola associates and media.

Parivartan; meaning positive change, is conducted in a customised, mobile classroom bus, by Coca-Cola University certified trainers. With an aim to provide traditional Indian retailers with the skills, tools and techniques required to succeed in India’s constantly changing retail scenario, Parivartan has already trained more than 2,05,000 retailers with over 5,800 training sessions since its launch in 2007.

Parivartan began the first bus in West Bengal in December 2013 as a pilot. Since then, the Coca-Cola University on Wheels has trained more than 6600 retailers including 600 women retailers. Coca-Cola University has been conducting classroom training in West Bengal since 2008 and has trained more than 35,000 retailers including 3600+ women retailers overall since then. This year, Parivartan is aiming to empower approximately 15,000 retailers in West Bengal alone, including 3000 women.

Talking about the initiative, S.R. Goenka, Chairman and MD, Bengal Beverages Pvt.Ltd. said “Parivartan is a great initiative that Coca-Cola University began in 2007. I personally visited the bus when I was in Punjab and I spoke with the retailers there as well. They were very happy with the trainings and spoke highly of the impact Parivartan had had on their lives. That is when I decided to bring this unique concept to West Bengal. We have worked with Coca-Cola University to make the mobile customized bus for retailers in West Bengal. We have developed content and materials in Bengali and the training is also conducted in Benagli. I hope more and more retailers participate and make use of these free trainings.”

Parivartan in Numbers
• 5 Buses
• 10 States
• 2,13,000 Retailers Trained
• 20,000 Women retailers trained
• 6 languages
• 15 Trainers

The mobile-classroom bus has been specially customised for training purposes and includes a screen, projector, audio–visual set-up and customized seats for for enhanced learning. Participants are taught simple but effective techniques for enhanced sales efficiency and development like how to handle customers at the shop, how to manage stocks and inventory effectively, what makes a shop more appealing to customers, how to mangae finances etc. Advanced sessions on Parivartan include merchandising, pre-selling, environment and hygiene conservation etc.

Dr. R.C Datta, Director- Coca-Cola University said “We started “Parivartan” with the first training session held in December 2007 in Agra. Since then, we have taken the initiative to several areas and reached out to over 2 lakh retailers. It gives us great pleasure to bring the program to West Bengal today. Training methods under “Parivartan” are specifically adopted keeping the participants in mind. We take multimedia training approach in the classrooms, using videos, text and trainers. Each retailer who completes the program receives a Certificate of Completion from the Coca-Cola University. We have received a lot of positive feedback on this initiative and we hope to continue to empower more and more retailers in the coming years”.

Parivartan is also a part of The Coca-Cola Company’s global 5by20 program which aims to economically empower 5 million women by the year 2020. Under 5by20, Parivartan has been extended to women retailers in an effort to build their capabilities and hence, improve their livelihood. Several training programs have been run in women only batches, with great response. Firsthand stories of several women retailers have shown a tremendous improvement in confidence and skill amongst the beneficiaries.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

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