LAUNCHES COCA-COLA ZERO IN LUCKNOW CITY
Lucknow, October 8, 2014 – Coca-Cola India, one of the leading beverage companies in the country, today announced the launch of Coca-Cola Zero – one of its most successful and significant global innovations – in Lucknow. The product launch takes forward the company’s commitment to offer consumers more hydration and refreshment choices, and allows consumers in India to savor the ‘Great Coke Taste, with Zero sugar’.
With the launch of this product in Lucknow, consumers now have a wider choice of Coca-Cola products spanning from Minute Maid range of juices to Maaza and from Limca to Thums Up and Coca-Cola in the sparkling segment. The Company’s portfolio also includes the Kinley packaged water brand, Georgia range of tea and coffee, BURN energy drink and other products.
Talking about the new product, Mr. Vivek Ladhani – Director, Brindavan Bottlers Pvt Ltd, said; “We’re very excited to launch Coca-Cola Zero in Lucknow. This launch is a part of our constant effort to offer more hydration and refreshment choices to the consumers. There is a growing demand for greater choice by today’s aspirational Indian consumer with a high global exposure. Coca-Cola Zero is a great proposition, as it will not only add to the wide product portfolio offered by Coca-Cola India but will also appeal to the evolved Indian consumers. But the best part is that now Indian consumers will get the same great Coke taste without the sugar.”
Speaking about Coca-Cola Zero, Coca-Cola brand Ambassador, Farhan Akhtar, said “I am really excited about the launch of Coke Zero in India. During my travels, I’ve had a chance to get the refreshing experience of Coke Zero and what took me by surprise was its almost identical taste to Coca-Cola Classic and that too with Zero sugar! This aspect, in particular, really makes it special. I am glad Coca-Cola India has decided to launch this globally successful product in India, considering the Indian consumer today is very evolved, well-travelled and aspires for nothing but the best. I wish the Coca-Cola India team the very best for this launch.”
Starting 7th of October, 2014, Coca-Cola Zero will be available across 5000 outlets in Lucknow which includes traditional and modern trade.
Coca-Cola Zero will be available in 300 ml cans, priced at Rs.30 and the 600 ml PET priced at Rs.35. Coca-Cola Zero will be manufactured by Moon Beverages, Coca-Cola’s franchise bottling partner in India.
Talking about the launch, Mr. Bhupendra Suri, Vice President – Franchise Bottling Operations, Coca-Cola India said, “Coca-Cola Zero one of The Coca-Cola Company’s most successful innovations and has been very well received by consumers across 148 countries. We expect that Coca-Cola Zero will hit all the right notes with consumers in India. To ensure that we reach our consumer-base in Lucknow, we will be rolling-out an extensive sampling activity and aim at reaching out to over twenty thousand consumers in the city across multiple touch points”.
About Coca-Cola in India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top selling sparkling beverages.
The company has now built a solid foundation for is on a clear march toward sustainable profitable growth, having registered 32 consecutive quarters of growth, 20 of them being double digit. It believes in the long term growth potential of the country and the Coca-Cola India system has already committed an investment of US$ 5 billion in its operations till 2020, starting 2012. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.