New Delhi, December 27, 2016 - Coca-Cola India, one of the country’s leading beverage companies, today announced the launch of Aquarius, an Active Hydration beverage in India. The new offering further expands
The Company’s entry into the Active Hydration segment marks its plans to shape the category which is currently at a nascent stage and has the potential to grow exponentially in the coming years. The Company already has a major presence in Sparkling, Water and Juices segments with brands like Maaza and Minute Maid juice drinks, Kinley packaged water, Schweppes,, Georgia tea and coffee, FUZE TEA, and Thums Up,
Aquarius, a lemon flavoured refreshing beverage with essential salts and minerals, will initially be made available across organized trade, e commerce and select Grocery outlets across major cities in India. Aquarius caters to the growing consumer trend of active healthy living & 24X 7 Lifestyle. Aquarius is a non-carbonated, low calorie beverage which contains sodium, calcium and potassium will be available in 400 ml pack at an attractive price point of INR 30.
Elaborating further, Mr. Debabrata Mukherjee, Vice President, Marketing and Commercial,
healthy living along with the need for being hydrated. We believe this will only increase in coming years and the category of active hydration will see an exponential growth.
With its refreshing lemon flavour, the new product aims to establish new consumption occasions for consumers for their busy, on-the-go lifestyle. We expect Aquarius to shape the evolving Active Hydration category and help it grow at a rapid pace in the country.”
The Company aims to build higher brand recall and awareness for Aquarius across the cities it we will be launched in. This will be followed by a strong communication plan which includes select digital, print campaigns, OOH and point of sale campaigns.
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 22 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products –
For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.