Community members, volunteers and employees joined for ‘Swacchta Hi Seva’ Campaign
Answering to the call-to-action of our Hon’ble Prime Minister, Coca-Cola India and its bottling partners, in partnership with American India Foundation have come together by initiating activities to promote ‘Swachhta Hi Seva’ in beneficiary schools across Punjab. This is also in line with the Company’s global vision of creating a World Without Waste. Schools will welcome enthusiastic young volunteers from Coca-Cola’s official volunteering arm, who will help make each activity an interactive learning session for children & teachers, facilitated by American India Foundation’s team. The main objective is to drive awareness on the importance of clean and hygienic surroundings, and promote effective waste management solutions.
As a part of the initiative, Coca-Cola India and American India Foundation held a wide array of activities in GHS, Ramgarh School in Ludhiana to sensitize students on the importance of cleanliness and waste management.
Following is a list of the activities that took place:
- Pledge making drives: Every headmaster & student took a pledge to create awareness of cleanliness, ensure proper segregation of waste & conduct shramdaam to create a clean country.
- Wall Painting: This activity will involve Swayam volunteers to create wall painting with messages on the theme of clean school, clean India.
- Awareness rally and NukadNatak: Volunteers from Coca-Cola and AIF visited schools and community to spread awareness about the importance of cleanliness.
- School Community Cleaning: This activity will involve Swayam Volunteers, school children, community to collect PETT and Plastic waste and hand it over to a recycler.
On the engagement, Mathew Joseph, Country Director, American India Foundation said, “AIF’s Digital Equalizer program works in under-resourced government schools across the country, sensitizing young students to the importance of clean and hygienic surroundings. The ‘Swachhta Hi Seva' campaign is a great initiative to spread the message of cleanliness and hygiene amongst school children and public, driven by volunteers through employee engagement activities.”
This initiative will not only catalyze a positive change at the grass-root level but will also help children become the ambassadors of inducing and developing a waste-free ecosystem.Commenting on the initiative, Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia, said, “Cleanliness is a quintessential form of discipline that one should never fail to follow in life. Considering the waste scenario in India, it is more important than ever to encourage cleanliness and waste management as a part of a healthy lifestyle. In alignment with the same, the Coca-Cola Company has a larger goal of creating a ‘World Without Waste’. Our recent engagement towards launching Asia’s largest packaging waste management venture is in response to the growing concerns around waste disposal. We at Coca-Cola India feel privileged to help make ‘Swachhta Hi Seva’ a success and urge every person to play a significant role in creating a cleaner, greener and litter-free India.”
About American India Foundation (AIF)
About
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.
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