Community members, volunteers and employees joined for ‘Swacchta Hi Seva’ Campaign
Rohtak, October 18, 2019: To commemorate the 150th anniversary of Mahatma Gandhi this year,
Answering to the call-to-action of our Hon’ble Prime Minister,
As a part of the initiative,
Following is a list of the activities that took place:
- Pledge making drives: Every headmaster & student took a pledge to create awareness on cleanliness, ensure proper segregation of waste & conduct shramdaam to create a clean country
- Wall Painting: This activity involved Swayam volunteers to create wall paintings with messages on the theme of Clean School, Clean India
- Awareness rally and NukadNatak: Volunteers from
Coca-Colaand AIF visited schools and community areas to spread awareness on the importance of cleanliness
- School Community Cleaning: This activity involved Swayam Volunteers, school children, community members to collect PET and Plastic waste and hand it over to a recycler
On the engagement, Mathew Joseph, Country Director, American India Foundation said, “AIF’s Digital Equalizer program works in under-resourced Government schools across the country, sensitizing young students on the importance of clean and hygienic surroundings. The ‘Swachhta Hi Seva' campaign is a great initiative to spread the message of cleanliness and hygiene amongst school children and public, driven by volunteers through employee engagement activities.”
Commenting on the initiative, Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability,
This initiative will not only catalyze a positive change at the grass-root level but will also help children become the ambassadors of inducing and developing a waste-free ecosystem.
About American India Foundation (AIF)
The American India Foundation is committed to catalyzing social and economic change in India, and building a lasting bridge between the United States and India through high-impact interventions in education, livelihoods, public health, and leadership development. Working closely with local communities, AIF partners with NGOs to develop and test innovative solutions and with governments to create and scale sustainable impact. AIF’s programming seeks to achieve gender equity through developing inclusive models that focus on and empower girls and women. Founded in 2001 at the initiative of President Bill Clinton following a suggestion from Indian Prime Minister Vajpayee, AIF has impacted the lives of 5.6 million of India’s poor. With offices in New York and California, twelve chapters across the U.S., and India operations headquartered in New Delhi, AIF is transforming lives across 24 states of India while addressing these issues on a regional, country, and international scale. In 2019, AIF has received the highest ratings from leading independent rating agencies, Charity Navigator and GuideStar. Learn more at www.AIF.org
Coca-Cola in India and South West Asia is one of the region’s leading beverage companies. Headquartered in Gurgaon, the Business Unit manages the businesses in Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan. It offers a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavored milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.
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