Coca-Cola India came together with its bottling partners across 22 locations pan-India to celebrate World Environment Day with focus on energy efficiency and need for renewable energy to drive business sustainability
1000 “eKOcool” solar coolers to be installed across the country, by end of year, under Coca-Cola’s 5by20 program; “eKOcool” solar cooler offers rural retailers an energy-efficient way to boost sales in areas where access to electricity is limited
SunEdison enables first-ever installation of solar micro-grid in a rural school revitalized under the company the Coca-Cola NDTV Support My School program; solar panels offer sustained source of electricity for the power-deprived area
Coca-Cola India’s energy conservation goals include reducing greenhouse gas-related impact and increasing energy efficiency across their operations

Delhi, 5th June, 2013: On the occasion of World Environment Day, Coca-Cola India came together with its bottling partners to drive energy efficiency across its operations in the country, with a focus on the need for renewable energy to drive business sustainability. In celebration of this landmark day, several activities were held across the bottling operations, including presentation of “eKOcool” solar coolers to women retailers and first-ever installation of solar micro-grid in a rural school revitalized under the company the Coca-Cola NDTV Support My School program.

The celebrations are a step forward on Coca-Cola’s 2020 targets for energy efficiency. Towards this, the company’s target this year is to distribute 1000 of these energy efficient solar coolers to women retailers under the Global 5by20 program in the rural communities around the country. Also through partner SunEdison, Coca-Cola will enable installation of solar micro-grid in 2 rural schools, revitalized under the Coca-Cola NDTV Support My School program. This is part of the company’s nationwide celebrations, marking the day with several energy conservation activities across its bottling operations.

The nationwide celebrations included the inauguration of a rainwater harvesting structure in Patna, tree plantation initiatives across the bottling plants, slogan, painting and quiz competitions and rallies to generate awareness on environmental concerns within the local communities. Industrial tours were held for students to provide them with first-hand knowledge of Effluent Treatment Plant operations and water conservation on the bottling sites. Employees got together at several locations to generate awareness through speeches, placards, banners and posters and participation in green walks.

Speaking about the celebrations, Mr. Venkatesh Kini Sr. VP – Operations, Coca-Cola India said, “We believe that energy efficiency lies at the core of business sustainability today. There is need for a concerted effort from all sections of society, including business and government to tackle the growing challenges of energy conservation. Our nationwide celebrations on the occasion of World Environment Day are a step forward on this path. We believe that the energy crisis being faced globally today is an opportunity for us to improve our energy usage and work collectively towards sustainability in this regard. We will continue to innovate and work towards using energy more effectively and efficiently across our operations.”

Over the years, Coca-Cola India and its bottling partners have been involved in several energy-efficient initiatives across the country, including installation of 500 “eKOcool” solar coolers with women retailers, thus enabling economic empowerment and also utilizing solar energy at the same time.

About “eKOcool” Solar Cooler

The drive to develop the solar cooler started in May 2009, when Mr Atul Singh, President and CEO, Coca-Cola India and South-west Asia was visiting a rural market in UP and found that many outlets stocking the company’s products did not have any chilling equipment. The outlets were operating out of ice boxes with little ice, since either coolers or electricity were not available.

These solar coolers can chill and store up to 48, 300-ml glass bottles. In addition to this, they also feature charging ports for mobile phones and solar lanterns which are useful for lighting up the shops at night.

How it works

Small solar panels (about 2.5 square metres) installed on the rooftops of the shops turn solar energy into direct current, which in turn powers the coolers. A direct current compressor motor, combined with an evaporation set-up, together cool the chest cooler. The power generated through the solar panel runs the refrigeration cycle. The direct current technology makes the solar coolers highly efficient in terms of the amount of power that is used in cooling.

The eKOCool solar coolers start working with the first ray of sunshine at 7 in the morning. This means that by 11 AM, when the shops open, the products have been cooled and are ready to serve.

About Coca-Cola and Citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means – that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit