“Each of our packages play a role in our OBPPC (occasion, brand, price, pack and channel) plans. Returnable glass bottles are a big part of this plan and serves as a recruitment pack. So, doing away with glass bottles is not a possibility. As a part of providing choice, we are launching several single-serve packs this season -Tetra Pak, 250 ml juice PET and the 300 ml sparkling PET.”
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