ORGANISES TRAINING PROGRAMS FOR 2,000 WOMEN RETAILERS ACROSS 13 CITIES IN THE COUNTRY
Women retailers trained in Shop Management, Stock Management, Customer Management and Financial Management
Ms. Farzana Alam, Deputy Mayor of Kolkata, Ms. Sushmita Bhattacharya, Asst. Professor of Sociology, Calcutta University and Mr. Dipankar Gupta, Vice President – Sale, Diamond Beverages Pvt. Ltd. flagged off the training session in Taratala, Kolkata
Kolkata, March 8, 2013:
Coca-Cola conducted trainings at Dankuni and Taratalla where a total of 250 women retailers were trained. Ms. Farzana Alam, Deputy Mayor of Kolkata, Ms. Sushmita Bhattacharya, Asst. Professor of Sociology, Calcutta University and Mr. Dipankar Gupta, Vice President – Sale, Diamond Beverages Pvt. Ltd. inaugurated the training session at Taratalla. The participants were informed about simple but effective techniques for enhanced sales efficiency.
Chief Guest Ms. Farzana Alam, Deputy Mayor of Kolkata said, “Women have a significant role to play in the social development of the country. We also know that economic empowerment leads to social upliftment. Therefore,
Speaking about the initiative, Atul Singh, President and CEO,
Mr. Dipankar Gupta, Vice President – Sales, Diamond Beverages Pvt. Ltd. added, “The International Women’s Day is an occasion to honor the role women play in our lives and society. We took the opportunity to customize our retailer training program – Parivartan – for women retailers and are encouraged to see overwhelming participation. We hope that such initiatives can help create a canvas for social change in the country.”
Gita Das, a woman retailer who has received training under the program said, “We own small kirana shops, and for us each day’s business is important. Today’s training program has been very useful and provided us an opportunity to learn new things. We are thankful to
Parivartan was launched in December 2007 with the first training session held in Agra. The training offered under Parivartan is imparted through classrooms as well as buses which go right to the heart of the Indian hinterland.
The key elements of the program are:
Shop Management, Stock Management, Customer Management and Financial Management
Multimedia training approach using videos, text and trainers.
Time frame, based on when retailers would be available: 11-1pm followed by lunch and 2-4 pm followed by snacks.
Training is offered in 6 languages and all trainers are trained and certified by
In February 2012, the program reached the milestone of 100,000 retailers trained under this unique initiative, making it one of the largest and most impactful of its kind in India.
In September 2010, The
In India, the 5by20 program is focused on driving women empowerment through entrepreneurship for inclusive growth. The 4 key initiatives under this are:
eKOcool solar coolers:
Pragati, a business skills program led by Hindustan
Parivartan: the Business Skills Capability Program led by the
Project Unnati: 50,000 farmers are being trained and enrolled for adoption of a special technique called UHDP (Ultra High Density Plantation). This technique ensures higher yield of mangoes, that too after only 3-4 years of plantation.
About 10%-15%, of the farmers being trained under this Project, will be women farmers. The farmers are also trained on modern farming techniques.