New structure is in keeping with business priorities and positioned to capture the latent growth potential in the country

Gurgaon, 23rd August, 2013: Coca-Cola India, the country’s leading Beverage Company, today announced some key senior leadership changes. These are aligned to the Company’s long term plans of becoming one of The Coca-Cola Company’s top five markets (in volume terms) by 2020. The Company is already committed to an investment of USD 5 BN to further capture growth opportunities in the Indian packaged beverage market.

Announcing the senior leadership changes, Mr. Venkatesh Kini, Deputy Business Unit President, India and South West Asia, said, “As we move into the next phase of our journey in India, we have a solid foundation and the necessary momentum in our business. We now need to have the scale and resources to capture latent growth. Building our talent pipeline and developing people capability is one of our key pillars for success. The new senior level management changes being announced today is a step in that direction. The entire team will work closely with our bottling partners to achieve our Vision 2020 goals in India.”

The following are the key organizational changes effective October 1, 2013. All these senior leaders of the Company will report to Venkatesh Kini. There are no changes in the organization structure at Hindustan Coca-Cola Beverages Pvt. Ltd; the Company owned bottling operations in India led by T. Krishnakumar, CEO, Hindustan Coca-Cola Beverages Pvt Ltd.

Vikas Chawla, currently VP Operations, is moving to Athens, taking over as the Franchise Operations Head in South East Europe where he will lead Operations for 12 European countries. This is yet another endorsement of the quality of talent in India. He adds to the list of 47 managers that the BU has exported to the global TCCC system.

For a deeper focus on Operations and aligned to achieving the business targets for 2020, Coca-Cola India will have two Operations leaders going forward:

Sumanta Datta, currently VP – Customer and Commercial Leadership, will take over as Vice President, Company Bottling Operations(including Delhi region and National Key accounts). He will work closely work with the team at Hindustan Coca-Cola to deliver the volume and profitability targets for Coca-Cola India.Sumanta has been with the Coca-Cola system since 1995 in a variety of roles in Marketing, Operations, Customer & Commercial Leadership, Strategy in India as well as China. In his most recent role he has helped drive exponential growth in our National Key Accounts business.

Bhupendra Suri, currently Director, Franchise Operations, is being elevated as Vice President – Franchise Bottling Operations. He will work with the 11 franchise bottlers in India and provide leadership and strategic direction to them. Bhupendra has spent 17 years in India in a variety of functional and general management roles, with the company as well as the bottling operations.

Andriy Avramenko, currently VP – Juice, will take over as Vice President Strategy and Still Beverages. Andriy has had diverse experiences within The Coca-Cola Company in Strategy, Mergers and acquisitions, business integration, supply chain and finance. Andriy has been instrumental in putting our juice brands on a path of sustainable profitable growth in India and SWA over the past two years.

Debabrata Mukherjee, currently Vice President, Strategy and Still Beverages, will take on the role of Vice President, Marketing and Commercial. The Marketing and Commercial roles are being brought together under one head, for a deeper and combined focus on commercial & shopper marketing as well as product commercialization.

Debabrata Mukherjee is a veteran of The Coca-Cola system, who joined the company in 1998. He has done a series of marketing and general management roles. He was the Head of Marketing for The Coca-Cola Company in Korea before coming back to India in 2011.

Anupama Ahluwalia, currently VP Marketing, will take up a short term leadership assignment with Hindustan Coca-Cola Beverages Pvt. Ltd. to get direct experience within our bottling system. Upon completion of the assignment, Anupama will then return to Coca-Cola India. Anupama has led the marketing function for over two years, leading the creation of the iconic Crazy for Happiness campaign for Coca-Cola, achieved record market shares for our Sparkling brands and led the company into the forefront of digital marketing by launching the Social Media Center.

About Coca-Cola in India

Coca-Cola in India refreshes millions of consumers with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid Mango, Minute Maid 100% juices, Georgia, Georgia Gold, Kinley, Kinley Club Soda, Schweppes and Burn through a network of more than 2.2 million outlets. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation and has already undertaken over 400 rain water harvesting structures in 22 states of the country. For further information on the Company’s India operations and its products, please visit www.coca-colaindia.com.