Coca-Cola Cricket Cup takes forward Coca-Cola India’s commitment to promote a sporting culture and healthy active living in the country

Coca-Cola India XI to play the competitive three match series tournament against Bangladesh U-17 national team

The 9 month tournament involved participation from over 12,500 young cricketers across 850 plus schools in 70 districts

Partnership involves coaching clinics, sports medicine, sports nutrition camps, international exposure and training for selected cricketers

Entire program being mentored by former Test Cricketer Saba Karim

New Delhi, June 11th, 2014: Coca-Cola India, the country’s leading beverage company, reiterates their commitment towards promoting grassroots cricket and announced the final stage of the Coca-Cola Cricket U-16, a Three Match Series Tournament between Coca-Cola India XI and Bangladesh U-17 National team at Kochar Continental Hotel, Delhi. The dignitaries present were Sujatha V. Kumar, Director – Strategic Initiatives, Coca-Cola India, Dr. Raju Easwaran, Sr. Consultant – Orthopaedics & Sports Injury, Max Super Speciality Hospital and P.N.Sankaran, Director Operations– Procam International.

The three match series between Coca-Cola XI and Bangladesh U-17 will be played from 13th to 16th June 2014 in Delhi. The first 2 matches of the series being day and night will be played at 2.30pm at Cricket Academy, Sarvodya Kanya Vidhyalaya, with the final day match being played at 8.30am at Jamia Islamia Cricket Ground, Jamia Nagar. The series will comprise of 50 over matches and will be played as per the ICC rules. The Coca-Cola XI team will be led by Muklit Bhat from Delhi and Daryl Ferrarrio from Tamil Nadu will be the Vice Captain. The Bangladesh team will be led by Shafial Hayet and Mohammed Saif Hassan will be the Vice Captain. At the end of the series, three aspiring young cricketers will be named as the Coca-Cola cricket cup stars.

Coca-Cola India XI is the outcome of 3rd season of the Coca-Cola Cricket Cup Under-16 Cricket Tournament, the country’s largest Inter-School Cricket Championship, in partnership with Procam International. The 9 month tournament involved participation from over 12,500 young cricketers across 850 plus schools in 70 districts in 10 states under the aegis of the respective State Cricket Associations. Sports College, Lucknow, UP won the Inter State tournament and Al. Barkat Malik M. I. English School, Mumbai was the runner up.

After the Inter State tournament concluded, 27 players were selected for the training with Anthony Adams (Head Coach, Cricket Indian Academy), Sanjay Bhardwaj, Coach of Coca-Cola Cricket Cup and Chetan Sharma, Former Player. Post the week long coaching, the final Coca-Cola India team was selected and given an opportunity to prove their mettle by participating in a competitive tournament against an invited International U-17 team from other cricket playing nations.

Max Healthcare, the country’s leading comprehensive provider of healthcare services, is partnering with three Match Series of Coca-Cola U-16 Cricket Cup as the Official Medical Partner. Max Healthcare is supporting the event with an Advanced Life Support ambulance and doctor on site. Max Healthcare has 12 facilities across Delhi-NCR, Mohali, Bathinda and Dehradun.

Speaking at the event, Sujatha V. Kumar, Director – Strategic Initiatives, Coca-Cola India said “A warm welcome to the Bangladesh U-17 team. We are excited and looking forward to the matches in store. Such global exposure offers young players the perfect platform to hone and showcase their skills. Our endeavour to provide the best-in-class training and guidance to our young players lies at the root of the Coca-Cola Cup. The tournament has brought forth some amazing talent and we hope this experience will help them further build their game. Congratulations to the Coca-Cola team for their remarkable display of talent through the entire tournament. I wish all the players best of luck for the series”.

P.N.Sankaran, Director Operations, Procam International, said “We are excited to have come to the concluding and challenging stage of the 3rd edition of Coca-Cola U-16 Cricket Cup. We would like to express our gratitude to our title sponsor, Coca-Cola and all the State Cricket Associations for their support. As always, this year also we came across excellent talent. Best wishes to both the Coca-Cola XI and Bangladesh teams for the finals. ”

Speaking about the initiative, Saba Karim, former Test cricketer and Chief Mentor of the initiative, said, “It’s an exciting experience to observe a lot of youngsters with tremendous talent, passion come forward from across the country. Through the initiative we tried our best to nurture the talent at grass root level.”

Dr. Raju Easwaran, Sr. Consultant – Orthopaedics & Sports Injury, Max Super Speciality Hospital, Shalimar Bagh said, “The Under 16 Cricket Series is the perfect platform that encourages youngsters to lead a fit and healthy lifestyle, something we at Max Healthcare truly believe in. However, one needs to be cautious to avoid any injuries while playing. Our team at Max Healthcare, is fully equipped to handle any emergencies on the field, if they may arise.”

As a pre-cursor to the launch of 2014 Malayalam edition of the Record Book, Limca Book of Records also organized a special panel discussion based on the topic “Equality for women is progress for all”. The panel included K. S Chithra, Anju Bobby George, R. Sreelekha ADGP and Ajai Kumar, Zonal Operations head, Hindustan Coca-Cola Beverages Pvt Ltd. This initiative included discussions on measures to further the agenda to empowering women and ensuring equality across the spectrum.

More About the Coca-Cola U-16 Cricket Cup

The Coca-Cola Intra-State Challenge will be played in Mumbai, Delhi, Hyderabad, Andhra Pradesh (all 13 districts), Punjab (eight districts), Baroda, Tamil Nadu (Chennai + 8 districts), West Bengal (Kolkata + 18 districts), Uttar Pradesh (Lucknow, Kanpur & Allahabad), and Madhya Pradesh (4 districts). The format of the Coca-Cola Cricket Cup has been structured to begin with the Intra-State Challenge. The centers that have more than one city or district will play their own inter-district before one winner emerges from each center. The winners from the ten centers will feature in the Inter-State Challenge.

Coca-Cola Cricket Cup’s Vision

BCCI over the past several years has done a tremendous job of enhancing the growth of cricket in India. They have done so by adopting a result oriented approach of organising age group tournaments all over the country through their state associations.
This has helped immensely in carving out talented individuals on a regular basis. Most of these cricketers have moved ahead and have brought laurels for their states and the country.

Seeing the vast potential and growing popularity of this game, Coca-Cola India has a vision of facilitating BCCI in their quest to tap talent. We believe that the future of Indian cricket lies in these young talented budding cricketers. We intend to provide a perfect opportunity and platform to all the youngsters across the country to showcase their talent, skill and equally important, pride and loyalty to their school. It gives BCCI and their affiliated state units a brilliant arena to scout for potential match winners.

We hope that this initiative will serve as an ideal platform to identify and nurture young talented cricketers for them to be able to get noticed by the state associations and BCCI to represent the country on an International level.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company’s India operations and its products, please visit:
About Procam International

In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International.

At a time when sports was considered the private domain of federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in.

Procam International is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and live television programming.

Procam International has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International has promoted and conducted over 45 world events, which have elicited player participation of the highest caliber, as well as huge public interest.

The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. This has established Procam International as the leading sports events creator in India. Its professionalism, attention to detail and dedication has won it the faith of its sponsors and partners.

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