Community members, volunteers and employees joined for ‘Swacchta Hi Seva’ Campaign
Answering to the call-to-action of our Hon’ble Prime Minister, Coca-Cola India and its bottling partners, in partnership with NGO- ‘Ek Pahel’ have come together by initiating activities to promote ‘Swachhta Hi Seva’ in Agra. This is also in line with the Company’s global vision of creating a World without Waste. The city will welcome enthusiastic young volunteers from Coca-Cola and Ek Pahel’s official volunteering arm, who will help make each activity an interactive learning session for residents, communities and children. The main objective is to drive awareness on the importance of clean and hygienic surroundings, and promote effective waste management solutions.
As a part of the initiative, Coca-Cola India and Ek Pahel are organizing a wide array of activities across 6 locations in Agra to sensitize people on the importance of cleanliness and waste management.
Following is a list of the activities that are taking place:
- Wall Painting: This activity will involve volunteers to create wall paintings with messages on the theme of cleanliness
- Nukad Natak: Volunteers from Coca-Cola and Ek Pahel are performing Nukkad Natak to spread awareness about the importance of cleanliness
- Community Cleaning: This activity will involve volunteers, children and the community to collect waste from the roads and streets
- Besides, posters will be placed across the city with a message to use dustbins to keep the area clean and Jute Bags will be distributed to the residents of the city to encourage them toreduce wastegeneration by reusing these bags for daily needs
Commenting on the ‘Swacchta Hi Seva’ Campaign, Ekansh Ladhani, Executive Director, Brindavan Agro Industries Private Limited (BAIL) said, “Cleanliness and waste management is the need of the hour today. Considering the same, we at Brindavan Agro Industries, Coca-Cola Agra, initiated a Cleanliness drive to make the city a better place for living. This drive would surely compel people to think and act on the lines of sustainable waste management to protect the planet which is in danger caused by mismanagement of wastes and different forms of pollution.”
Commenting on the ‘Swacchta Hi Seva’ Campaign, Manish Rai, CEO & Founder– Ek Pahel said, “The cleanliness drive initiated by Coca-Cola under ‘Swachh Bharat Mission’ is really commendable and joining hands with them to make the city clean is a matter of pride hoping that it will not only spread awareness but also sensitize public on the importance of cleanliness for protecting and preserving our environment for our future generations.”
Commenting on the initiative, Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia, said, “Cleanliness is a quintessential form of discipline that one should never fail to follow in life. Considering the waste scenario in India, it is more important than ever to encourage cleanliness and waste management as a part of a healthy lifestyle. In alignment with the same, the Coca-Cola Company has a larger goal of creating a ‘World Without Waste’. Our recent engagement towards launching Asia’s largest packaging waste management venture is in response to the growing concerns around waste disposal. We at Coca-Cola India feel privileged to help make ‘Swachhta Hi Seva’ a success and urge every person to play a significant role in creating a cleaner, greener and litter-free India.”
About Ek Pahel
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The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.
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