Community members, volunteers and employees joined the rally

Ludhiana (Doraha), September 25, 2019: To commemorate the 150th anniversary of Mahatma Gandhi, the Coca-Cola Company has joined ‘Swachhta Hi Seva’, an initiative of the Swachh Bharat Mission, which aims to generate greater public participation, reinforce the concept of “cleanliness as everyone’s business” and culminate the celebration with a nationwide campaign.

Answering to the call-to-action of our Hon’ble Prime Minister, Coca-Cola India and its bottling partners, in partnership with Magic Bus India Foundation have come together by initiating activities to promote ‘Swachhta Hi Seva’ in schools and communities across India, where Magic Bus has programmes. This is also in line with the Company’s global vision of creating a World Without Waste. Wide varieties of activities are planned for schools and communities in Andhra Pradesh, West Bengal, Punjab and Uttar Pradesh. Schools and communities in each location will welcome enthusiastic young leaders and children from Magic Bus India Foundation, who will help make each activity an interactive learning session for children, teachers and community members. The main objective is to drive awareness on the importance of clean and hygienic surroundings, and promote effective waste management solutions.

As a part of the same, Coca-Cola India and Magic Bus India Foundation held a rally in Ludhiana from the statue of late Chief Minister Sardar Beant Singh to the statue of Shaheed Bhagat Singh ji at Dana Mandi, Doraha. The rally was inaugurated by S.Lakhvir Singh Lakha, MLA halka Payal, Ludhiana. The employees of Coca-Cola plants in Ludhiana along with employees and young leaders from Magic Bus India Foundation participated in the rally with full vigor. Present in the rally were Sardar Bant Singh Duburji, President, Doraha Municipal Committee and Rajinder Gaheer, Municipal Councillor, Doraha as well. The rally was undertaken to sensitize communities on the importance of cleanliness and waste management.

On the association, Jayant Rastogi, Global CEO, Magic Bus India Foundation said, “Cleanliness and waste management are the key to ensure that the enormous amount of waste don’t end up in landfills. We are pleased to support Government of India for this amazing initiative as we believe that positive change at the grass-root level will help communities become the ambassadors of inducing and developing a waste-free ecosystem. This in turn helps the children be healthy so they are able to attend school regularly and complete their secondary education. I would like to thank Coca-Cola India for joining us on this incredible journey.”

Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications & Sustainability, Coca-Cola India and South West Asia, said, “One of the better ways to join ‘Swacchta Hi Sewa’ initiative is through self-assessment of our individual footprints on the environment and what measures are we taking individually and collectively to stay on the side of solutions rather than that of the problems. The same is applicable for our organizations, communities and the world. At Coca-Cola India, we are committed to being on the side of the solution. Under our ‘World Without Waste’ vision, we are undertaking several initiatives to help mitigate the problem of waste. Together with our partners, we are encouraging self-sustaining ventures with decentralized waste management and building new infrastructure for material recovery including PET and composting of wet waste. We will continue to drive the improvement on our environmental performance by bringing in innovative solutions, sensitizing communities and minimizing our impact on the local environment.”

About Magic Bus

From 3000 children in 1999 in Mumbai, Magic Bus has transformed over one million children and young people living in poverty, taking them from a childhood full of challenges to a life with meaningful livelihoods. Magic Bus is one of the largest poverty alleviation programs in India, impacting 3,75,000 children and young people in 22 states and 80 districts of India in FY 18-19. We deliver our sports activity-based sessions in close to 1961 communities and 930 schools in both urban slum clusters and remote rural areas. Since the Livelihood programme began in 2015, we have 42 Livelihood centers. They have trained 30,000 youth and placed more than 70% youth in jobs in the organised sector, career-based training or get self-employed, with an average salary of INR 10,287.

Magic Bus also works in Nepal, Bangladesh, and Myanmar with 6000 children, in 40 communities and 31 schools with 81 Community Coordinators.

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Maaza, VIO "flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Mission Recycling, Clean Shores, Parivartan and Unnati and by reducing its own environmental footprint.

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