FIFA World Cup™ Trophy Tour adds to Coca-Cola’s celebrations of being a part of communities over the last two decades.
New Delhi, 13th September, 2013: World football’s greatest prize will spread happiness in Kolkata, from December 22 – 24, 2013 when the FIFA World Cup™ Trophy Tour by Coca-Cola takes an unprecedented journey around the world in anticipation of the 2014 FIFA World Cup™.
The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) will be working together to bring the real and the coveted FIFA World Cup™ Trophy,to India for the second time, the first time being early 2010. This will allow thousands of football fans in Kolkatato see the real solid-gold trophy in person. The trophy will travel to 88 countries around the globe over a nine month period. The arrival of the trophy in India also coincides with the celebration of 20 years of Coca-Cola’s presence in the country.
Announcing Coca-Cola’s decision to bring the FIFA World Cup™ to India, Ms. Anupama Ahluwalia, VP – Marketing, Coca-Cola India said, “We are thrilled to once again bring theFIFA World Cup™ Trophy to India and what better venue than the city of football lovers – Kolkata. We are sure that the trophy tour will provide a great impetus to the nation’s passion for the sport of football. We are planning a host of exciting activities across the spectrum to amplify this experience for our consumers and we hope the entire nation will join us in this unique celebration of the sport”
“We’re elated to join hands with Coca-Cola again to stage the FIFA World Cup™ Trophy Tour2013, said Mr. Kushal Das, Secretary General, All India Football Federation. “ This year the tour is bigger and better and will help bring football fans across the country closer to the greatest prize in the world of football. The FIFA World Cup™ Trophy Tour is the ultimate ode to the glory of football and we are proud to be associated with this initiative”
In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. FIFA World Cup winners including Pele, LotharMatthaus, and Christian Karembeu shared their world cup experience during the Trophy Tour. 44 heads of state made time in their schedules to greet the prestigious Trophy’s arrival.
The authentic, FIFA World Cup™ is awarded to the winning nation at each tournament. The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, whiles the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup winner since 1974.
The Coca-Cola Company has had a formal association with FédérationInternationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com