Artists, Ram Sampath, Sona Mohapatra, Samantha Edwards & Sonu Kakkar get an audience of over 10,000 at IIM Ahmedabad grooving to their hit compositions
Live streaming of the concert at Anand- Gold Cinemas and Baroda’s Inorbit Mall

Ahmedabad, 28th December, 2013: India’s leading musicians and singers, Ram Sampath, Sona Mohapatra, Samantha Edwards and Sonu Kakkar got together last evening and got a crowd over 10,000 at IIM Ahmedabad’s annual cultural festival – CHAOS – to savour the signature fusion music of Coke Studio@MTV. This marked the maiden, LIVE performance of Coke Studio in the city, leaving music lovers asking for more of the impeccable musical renditions by the eclectic artists from Coke Studio@MTV.

Speaking about the initiative, Mr. Mayank Arora, Zonal VP, Hindustan Coca-Cola beverages Pvt. Ltd, said, “Coke Studio is a unique fusion of varied musical genres, languages, artists and sounds. It is a celebration of music which has successfully opened happiness across the country and united a phenomenal set of musicians from diverse backgrounds. We have garnered great response for Coke Studio Season 3 and the concert at IIM Ahmedabad is our way of thanking our listeners for their constant love and support. We are overwhelmed by the wonderful response of the students to the signature fusion music of Coke Studio at the concert”.

Launched in India in 2011 by Coca-Cola India in association with MTV, Coke Studio@MTV,is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. Coke Studio@MTV Season 3 continues to celebrate the glory of incredible musicians who represent the best that the country has to offer.

Mr. Seshanka Palukuri, Secretary, CHAOS, IIM, Ahmedabad said “Continuing the long association between Coca-Cola and IIMA-Chaos, we are happy and excited to host Coke Studio@MTV. Every year, CHAOS introduces a new element to make the festival different and better, and this year with Coke Studio@ MTV, the reaction from the crowds is something we’ve never witnessed before! Here’s to a bigger and more exciting Chaos with Coke Studio”

Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 70 million viewers on television, 15 million views across YouTube, over 2.4 million fans on Facebook, and over 1,50,000 thousand tweets with #cokestudio. Since its launch in 2011 the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.

According to Ram Sampath,“When I first spoke to the MTV & Coke team about the concept of my episode , DEVI , I had specific genres of eclectic music with specific singers celebrating different forms of feminine energies, I expected them to end the meeting politely & avoid meeting me for the rest of their lives . Instead I got an enthusiastic Okay , which really surprised & heartened me. For me , the platform ‘Coke Studio At MTV’ is about connecting the past with the future & I have truly enjoyed painting a canvas with sounds & tunes with some fabulous world class singers & musicians”.

Coke Studio is the Trademark of The Coca-Cola Company; Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company
Coke Studio @ MTV- season 3, produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, MinuteMaid Guava, Minute maid Mango, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com