Artists, Ram Sampath, Sona Mohapatra, Samantha Edwards & Sonu Kakkar get an audience of over 10,000 at IIM Ahmedabad grooving to their hit compositions
Live streaming of the concert at Anand- Gold Cinemas and Baroda’s Inorbit Mall
Ahmedabad, 28th December, 2013: India’s leading musicians and singers, Ram Sampath, Sona Mohapatra, Samantha Edwards and Sonu Kakkar got together last evening and got a crowd over 10,000 at IIM Ahmedabad’s annual cultural festival – CHAOS – to savour the signature fusion music of Coke Studio@MTV. This marked the maiden, LIVE performance of Coke Studio in the city, leaving music lovers asking for more of the impeccable musical renditions by the eclectic artists from Coke Studio@MTV.
Speaking about the initiative, Mr. Mayank Arora, Zonal VP, Hindustan
Launched in India in 2011 by
Mr. Seshanka Palukuri, Secretary, CHAOS, IIM, Ahmedabad said “Continuing the long association between
Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 70 million viewers on television, 15 million views across YouTube, over 2.4 million fans on Facebook, and over 1,50,000 thousand tweets with #cokestudio. Since its launch in 2011 the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.
According to Ram Sampath,“When I first spoke to the MTV & Coke team about the concept of my episode , DEVI , I had specific genres of eclectic music with specific singers celebrating different forms of feminine energies, I expected them to end the meeting politely & avoid meeting me for the rest of their lives . Instead I got an enthusiastic Okay , which really surprised & heartened me. For me , the platform ‘Coke Studio At MTV’ is about connecting the past with the future & I have truly enjoyed painting a canvas with sounds & tunes with some fabulous world class singers & musicians”.
Coke Studio is the Trademark of The
Coke Studio @ MTV- season 3, produced and broadcasted by Viacom 18 in association with
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including