New campaign featuring Rakul Preet Singh rejoices festivities of Sankranti and Pongal with Maaza

New Delhi, 7th January, 2019: The new Sankranti and Pongal campaign of Maaza, one of the most loved brands in India, encourages consumers to rejoice the festivals while indulging in the richness of Maaza. The campaign, released in Tamil and Telugu languages features actor Rakul Preet Singh, who is seen enjoying her ‘Me-Moments’ with Maaza amidst the festivities.

The TVC opens with the family members of the protagonist decorating the house for the festivities. The doorbell rings and the protagonist is seen entering the house exhausted post the festival shopping. While she gives gifts to her parents-in-law, her husband waits for his gift. She walks away with a teasing gesture as if saying ‘nothing for you’. She is exhausted and walks away to the bedroom and plonks herself on a couch. At that moment, Maaza in her bag catches her attention. As she takes a long indulgent sip, there is a sudden lift in her mood and a feeling of joy kicks in. The protagonist is seen enjoying the festivities with the family while indulging in the richness of Maaza.

Srideep Kesavan, Director- Juices at Coca-Cola India said, “Sankranti and Pongal are two of the most important harvest festivals and is celebrated in many parts of country under different names. As always, we wanted to make this Sankranti and Pongal special for mango and Maaza lovers with this very special campaign that celebrates indulgence for the woman of today among festivities.”

Amit Nandwani, Executive Creative Director, Leo Burnett said, “Maaza, being a rich Alphonso mango drink, offers an immersive experience like no other. That’s what we’ve tried to depict visually in our new Sankranti and Pongal campaign. Set to a peppy A.R. Rahman track, the film seeks to bring alive the indulgent mango experience in an endearing and entertaining manner.”

In its journey towards becoming a USD 1 billion home-grown mango juice brand by 2023, Maaza is transforming into a Master brand bringing in different variants of mango Indulgence for different moments. Launched in the 1970s, Maaza has an impressive heritage and has been the most loved mango juice beverage in the country for over 42 years now.

The campaign will be leveraged on different mediums which include TV, Digital, Cinema, Outdoors amongst others.

Watch the TVC here:

Sankranti -

Pongal -

Creative Team on the campaign:

  • Agency: Leo Burnett
  • Creative Team: Amit Nandwani, Murtaza Said, Mukul Upadhyay
  • Production House: RUFilms
  • Director: Ravi Udyawar
  • DOP: Ayanka Bose
  • Post Production House: Sally’s Studio

For Live updates on Maaza visit us on Journey.

About Coca-Cola India 
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com.

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