• Cast of upcoming film ‘Gulaab Gang’ visit Shri Govind Bal Mandir in Andheri, one of the schools revitalized under the Support My School campaign, to interact with students on the importance of girl child education
  • Cast pledges to support the cause of the campaign which has been creating holistic learning environments for students in rural and semi-urban schools to enable them to continue studies, with a special focus on the girl child
  • Support My School has revitalized over 290 schools in rural and semi-urban areas with facilities such as access to safe drinking water, separate toilets for boys and girls, promotion of physical sports and recreation

Mumbai, February 24th, 2014: Madhuri Dixit visited Shri Govind Bal Mandir School in Andheri today with the cast and crew of her upcoming film – “Gulaab Gang”. The film which has been making waves with its promos has a strong underlying theme of women empowerment and the role education plays in it. Bringing the cause of girl child education to the forefront, the cast interacted with students on the importance of education for girls to earn a place for themselves within the society.

The visit was part of the Support My School campaign which focuses on revitalizing schools in rural and semi-urban areas with provision of basic facilities such as safe drinking water, separate toilets for boys and girls, libraries and promotion of physical sports. Lack of amenities such as hygienic sanitation has been a major cause for dropouts amongst female students at the incidence of puberty.

Actress Madhuri Dixit-Nene said, “As an actress who has worked in this industry for 3 decades now, I have been fortunate to represent many facets of womanhood through my roles. In ‘Gulaab Gang’, we are seeing a whole new face of the woman. The film speaks out on how important it is for every girl to get education to be able to make something of herself and earn the respect she deserves. I want to congratulate Coca-Cola India and all the other partners who have championed Support My School to encourage these girls to stay in school! We need such initiatives in this country.”

Anubhav Sinha, founder and owner of “Benaras Mediaworks Pvt. Ltd.” which has produced the film said, “We are all proud to be associated with ‘Gulaab Gang’, a film that truly resonates with the spirit of the Indian woman. The movie talks about educating girls to help them build a future for themselves, and how often socio-economic reasons prevent this. It is at this basic level of primary education where every impetus is needed to keep girls in school. Sanitation has always been highlighted as a major cause for girl dropouts in rural schools. Coca-Cola and campaign partners have taken up a worthy cause with Support My School which focuses on such basic issues. I am confident this will give a boost to girl child education in the country.”
The visit was enabled, facilitated and coordinated by Bottomline Media Pvt. Ltd and was instrumental in making this association happen.

Ms. Tanaaz Bhatia, Managing Director of Bottomline Media Pvt. Ltd. said, “It gives us great pleasure to contribute towards the Support My School campaign. Educating the girl child is such an important endeavor and we are all glad to be able to partner with Coca-Cola and do our bit towards this. Gulaab Gang is a movie that speaks out on the cause of women empowerment and the role education plays in this.”

The Support My School campaign was launched in January, 2011 post the findings of a study on rural and semi-urban schools which highlighted marked absenteeism and dropout amongst female students at the incidence of puberty, due to lack of basic sanitation facilities in their schools. Support My School is a campaign which has recognized this fundamental yet crucial gap and helps bridge it by creating a holistic learning environment for the girl child to continue to study and find her rightful place with dignity and equality.

About Support My School

Coca-Cola joined hands with NDTV to launch Support My School in association with UN-Habitat, Charities Aid Foundation (CAF), Pearson Foundation and Tata Teleservices. It undertakes the following core activities:

  • Provision of improved access to water
  • Appropriate sanitation facility for girls and boys
  • Improvement in the overall infrastructure and environment
  • Provision for sports and recreation facilities and
  • Recharging groundwater through rainwater harvesting
  • Libraries and Teacher Training by Pearson Foundation
  • Computer Center by Tata Teleservices

With such necessary amenities in place, schools are able to provide a cleaner and healthier environment more conducive to learning.

Education in rural India suffers from several issues where lack of sanitation is a key reason for absenteeism and dropouts amongst students. This is especially noted in young girls who are forced to quit as they enter adolescence due to a lack of clean and functional toilets. Children are also likely to fall sick more often without clean water to drink or to wash hands. Support My School endeavours to eliminate this basic concern by spreading the initiative across the country with the help of campaign partners to execute the same.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 30 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

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