Appoints Asha Sekhar as Chief Digital Officer
Changes are in keeping with developing business needs and investment in talent development
New Delhi, 24th September 2018: Coca-Cola India, today announced the appointment of Asha Sekhar as its Vice President & Chief Digital Officer, India and South West Asia. In this newly created leadership role, which focuses on the company’s journey towards digital transformation, Asha will build foundations necessary for business growth, drive opportunities and strengthen
Announcing the elevation, T. Krishnakumar, President,
“This new addition to the leadership team of
Asha Shekar, who will report to
As a core part of the marketing function, Asha has been a significant change agent for driving media strategy. Some of her many significant achievements include, the inception and later scale-up of Samvaad, an in-house digital experience center for
Prior to this, she worked for over a decade with WPP, Universal McCann, Madison and Mudra, managing media businesses for leading brands. She has developed multi-level engagement with all key segments of the dynamic media landscape ranging from technology platforms to content distributors.