To promote an upcoming show on Star Plus called Dahleez, the channel called for entries of couple selfies on various platforms (Digital & On-ground) as the Pyaar ki Selfie Contest . An enclosed selfie booth was set up in four malls in the National Capital Region – (DLF Mall - Saket, Delhi, Ambience Mall - Vasant Kunj, Delhi, MGF Mall - Gurgaon and TGIP - Noida). Each selfie booth was connected to a large LED screen strategically located in the mall atrium, with the show’s title track Jiya Re playing in the background from 12.00 noon to 8.00 pm on March 12 & 13, 2016, just prior to the launch of the serial on March 14, 2016. Number of couples who participated – 1,850. Number of selfies clicked – 4,389. Dahleez was a Hindi television series of 104 episodes produced by Fortune Productions of Farhan Salaruddin, aired every night from March 14 to June 26, 2016.