Syed Mujtaba Rizvi (28), Founder, Managing Director, Kashmir Art Quest idea brought to life the project Keep the Carpet Rolling with a stroke brush stroke by Kashmiri artist Iftikhar Jaffar on May 14, 2014. He wanted to create a global conversation about Kashmir and to create an awareness about the art scene in Kashmir in the international art world. The places the 33 ft x 5 ft canvas has traveled to from Srinagar are New Delhi, Mumbai, Guangzhou, Shiraz, Kuala Lumpur, Cape Town, Basel, Schaffhausen, London etc. In each city, local artists add their interpretation of Kashmir and what it means to them. The final destination of the canvas will be Srinagar to be displayed as a public installation. Rizvi’s aim is to have at least 200 artists from all over the world put their stamp on the canvas.