For reasons of national security, Army personnel are discouraged from using personal social media accounts including Facebook. However, the Indian Army has its own Facebook page that, by mid-2016 had 34+ lakh followers tracking the Army’s day to day activities. About 48 per cent followers belong to the 18-24 year group and 6 per cent are in the 13-17 bracket. More than 31 lakh followers are from India. Of the foreign countries, United Arab Emirates has over 45,000. Of the Indian cities, Kolkata has the highest number of followers: over three lakh!