Thums Up is going places!
India’s most loved beverage is taking wings, outside the shores of India for the first time.
Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives markets are set to give their ‘Thums Up’ to the beverage that has been the most preferred choice for India over the last four decades.
Bangladesh will be the first country where it is expected to be launched by the end of March, when both the versions of the brand will be on the shelves. A study conducted in these target markets found that consumers in these countries had a similar taste for strong foods and beverages. With similar palates,
Once launched, these five will be the only countries where
T. Krishnakumar, President,
He said that the company intends to take Thums Up global “step by step”, starting with the neighbouring markets.
Coca-Cola’s expansion to new market follows the recent launch of its first variant in 40 years – Thums Up Charged. At the time of its launch,
For 16 years after it was launched in 1977, Parle nurtured the brand in the country.