On World Environment Day 2018 (June 5), UN Environment is calling on people across the world to help #BeatPlasticPollution. Every year, 8 million tons of plastic enter the world's oceans, threatening marine and human life and destroying natural ecosystems.
And The Coca-Cola Company is committed to doing its part.
In January 2018, The Coca-Cola Company announced a bold, ambitious goal to help collect and recycle the equivalent of every bottle or can it sells globally by 2030. This goal is the centerpiece of a new packaging vision, World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make its packaging 100 percent recyclable by 2025.
By the end of 2018, the campaign estimates 250 tons of waste will have been collected, 25 tons of which will be PET. Coordinated cleanups are targeted for 80 beaches and across all marine reserves. Recognizing that reducing marine debris will require much more than collection, Mares Circulares is also focused on training and awareness for recycling, and promotion of the circular economy.
“The Coca-Cola system across the globe is demonstrating true passion for contributing toward a World Without Waste. It’s inspiring to see so many of our markets accelerating actions, setting goals and developing new programs to address waste challenges. These are examples of many promising stories across the over 200 markets where we do business,” said Ben Jordan, senior director of environmental policy, The Coca-Cola Company. “Waste is a huge and growing issue for our world and making headway will require all of us to play a part. Through partnership and participation, together we can make a positive difference.”
Coca-Cola believes World Environment Day is about the power of individuals to be a part of global conversations and solutions for our planet. The company believes actions should inspire others to generate solutions that leave the world better for generations to come – and only through collective actions, big and small – is a World Without Waste truly possible.
Learn more about World Without Waste.