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Trailblazing. Original. New age. These could be just be some words to describe actor Radhika Apte.

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These adjectives could also be spoken for actor, producer and entrepreneur, Rana Daggubati, who has stamped his individual style across different areas of filmmaking.

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The reach and connect of the two actors, who are multi-talented and also seen as smart thinkers by the current generation, will now drive Coca-Cola’s premium water brand smartwater. The performances of the two actors have endeared them to their fans. Their attributes gel with the way smartwater is – made different for smart thinkers.

The two stars of the Indian movie industry have stood out for their performances across movies, television, theatre and online media. For an industry where the stars sometimes get typecast or stereotyped, both Daggubati and Apte have done something different with every role they have donned.

“Rana Daggubati and Radhika Apte are trendsetters in their field of work, with a unique stylish persona which resonates well with the brand ethos of smartwater. We are thrilled to have them as our brand ambassadors and are confident that they will inspire our consumers to make choices that are an expression of their intelligence and imagination,” Anoop Manohar, Director – Emerging Categories, Coca-Cola India said.

“I always look forward to experiencing innovative products, and smartwater is just that – an innovative beverage made from a smart vapour distillation process. I am excited to be a part of this journey with smartwater,” Duggabati said.

“I enjoy playing characters which challenge and excite me, which is mirrored by smartwater’s distinct approach of constantly exploring innovative things,” Apte said.

Smart thinkers, ‘different’ actors

During their career in the celluloid industry, the two new brand ambassadors perfectly embody what smartwater stands for.

Radhika Apte’s roles in feature films, television, theatre and short films has won her acclaim with critics and connect with viewers in different languages. In nearly a decade of being a part of the world of cinema, she has worked across scores of projects and managed different media platforms- be it film or online media, with equal comfort.

While he has made his mark as an actor and producer, Rana Daggubati is also knows for his multifaceted skills, winning critical acclaim in films like Bahubali, Rudramadevi and The Ghazi Attack. He mentors budding scriptwriters, and also manages a company that runs accelerator programmes for tech startups for the media and entertainment sector while looking after the work for the production house.

Daggubati also received the prestigious Dada Saheb Phalke award for his performance in Bahubali 2. Other films with action and graphics from his companies have also received national and state awards. He has also lent his voice for Thanos for the Telugu version of Avengers: Infinity War.

smartwater is inspired by the simple hydrological process that nature uses to make clouds for the purest water. It is then re-mineralised with electrolytes which lends it a clean, crisp taste. The unique vapour distillation process makes smartwater unique and makes it the favourite of original thinkers. Just like Radhika and Rana.